| The
Pollard PlayBook™ is a new concept in instant
lottery gaming in which layers of laminated stock
are combined to create an attractive booklet of
themed games. This concept brings multiple games
together in a unique booklet format, enabling
players to try a number of different games at
once. A variety of game types can be fused into
the Pollard PlayBook™, including games that
implement our patented translucent marking system.
Ideal for lotteries looking to introduce extra-value
games at higher price points, this new game format
will open many doors for instant ticket marketing
strategies. The games included in the Pollard
PlayBook™ could revolve around a single
theme – such as a booklet of crossword-themed
tickets – or may be designed around similar
booklet concepts (one offering might mimic a newspaper,
offering a sports section, a horoscope section,
and a crossword puzzle).
The overall idea underscoring this latest Fusion®
item is that players would be offered a collection
of play experiences in a new and exciting way,
and that this assortment of games and formats
could be comprised of a number of different, compelling
options packaged within the same product.
Click
images to view additional Pollard Playbook™
samples. |