ATARI
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Iconic... Original... The First... Entertainment Founder... Atari!
Thirty-eight years ago, Atari sparked a revolution in home entertainment.
The first of its kind, there’s never been a better time to add one of the world’s most
familiar and authentic brands to the future of your instant ticket lineup!
Why Launch an Atari Instant Game?
- The iconic Atari logo is recognized and respected around the world
- Atari enjoys a global presence with gaming platforms, online entertainment, and products retailing in
60 countries
- Part of American pop culture, Atari has appeared in numerous films and TV shows; this momentum
continues in 2010 with “Atari the Movie” starring Leonardo DiCaprio
- Atari speaks to a wide audience: it’s still popular with the first generation of gamers, and the
enthusiasm endures today with a community of passionate fans spanning desirable demographics
- Atari’s distinctive designs and groundbreaking play formats trigger nostalgic emotions that evoke the
bragging rights associated with mastering the original games - Asteroids™, Battlezone™, Pong™,
Super Breakout™, Missile Command™, Centipede™, and Yar’s Revenge™
- Site-based entertainment linked to your lottery’s website will boost online awareness and traffic
- Atari offers an abundance of merchandising options, such as apparel, footwear, gaming accessories,
handheld electronics, gifts, and more
How Does the Atari Instant Ticket Game Program Work?
Pollard Banknote’s Atari instant game program includes the following turnkey elements:
- Complete game development and launch strategy including:
- ticket design
- prize structure development
- Integrated marketing support including:
- point of sale materials
- coordination of promotional campaigns
- creation and execution of digital marketing strategy
- special event planning and management
- development of guerilla marketing strategy, complete with street team management
- In-depth analysis of game success
Atari - A unique opportunity to bring the original in entertainment to the future of your game lineup!
© 2010 Atari and the Atari logo are registered trademarks of Atari Interactive Inc. www.atari.com
For
more information on Pollard Banknote’s licensed
properties, click here.
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