Cadillac®
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The Cadillac® Wreath and Crest, an enduring
symbol of America at its best, has a magnetic
appeal to consumers. Cadillac® products can
be identified with designs that symbolize the
opulence and extravagance of past eras, as well
as the luxury and refinement of today. When you
consider that buying habits are tied to how consumers
feel about a brand, adding Cadillac® to your
instant game line up makes even more sense.
Cadillac® Fast Facts:
- more than $200 million is invested annually
in promotional and advertising campaigns for Cadillac®
worldwide to reinforce the brand’s image
of elegance, performance, and technological innovation
- the Cadillac® product line appeals to a
desirable instant ticket demographic
Escalade–57% male and 43% female with an
overall average age of 51
CTS–59% male and 41% female with an overall
average age of 57
SRX– 60% male and 40% female with an overall
average age of 59
- an inspirational brand for more than a century,
Cadillac® has been inextricably linked to
the American dream
- adopted by movie stars, royalty, and a succession
of U.S. Presidents, Cadillac® has been the
preeminent luxury car in the United States for
decades
Since the new millennium, Cadillac® has become
the brand that epitomizes contemporary affluent
lifestyles from business owners in middle America
to hip-hop stars—capitalize on this market
acceptance and attract the interest of both retailers
and consumers with your next Cadillac® themed
instant ticket…
General Motors trademarks
used under license to Pollard Banknote Limited
Partnership.
For
more information on Pollard Banknote’s licensed
properties, click here.
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