Dubble
Bubble®
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The first-ever commercially successful bubble
gum, Dubble Bubble®
has long served as a staple in the diets of adults
hungering for a nostalgic nod to tradition.
With its instantly identifiable crown and oval
logo, the retro appeal of Dubble Bubble®
targets instant ticket enthusiasts whose gaming
inclinations are best addressed by evoking associations
with the past.
Dubble Bubble®
Fast Facts:
- Dubble Bubble®
was popularized throughout the decades by employing
a variety of imaginative marketing gambits, including
the establishment in the 1950s of the Pud character
(who starred in the series of engaging comics
found on the gum’s interior wrapper) and
of bubble-blowing contests whose popularity would
eventually warrant national television coverage
- the relevance of the Dubble Bubble®
brand remains potent nearly 80 years into its
reign, with gum pieces selling in the billions
annually in 60 countries across six continents
- Dubble Bubble®
boasts 200,000 points of distribution within the
U.S. alone
- looking to capitalize on a recent upswing in
the brand’s standing, retro-styled Dubble
Bubble® merchandise has been welcomed onto
the shelves of some of the world’s leading
retailers
The discerning palettes of many of today’s
lottery consumers are certain to crave this offering.
And what better way to get players chomping at
the mouth than by having participating lotteries
herald the ticket’s launch with compelling
assortments of point-of-sale particulars designed
to encourage sales?
For
more information on Pollard Banknote’s licensed
properties, click here.
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