EMI
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Worldwide Recording Artists... Cool Music… Experiential Prizing…
EMI is the world’s largest independent music company, operating in 50 countries. Pollard Banknote’s
agreement with EMI allows lotteries to capitalize on the broad appeal of music to drive their instant
ticket sales. Our turnkey music based program features prizes including music downloads, merchandise and one-of-a-kind experiences from EMI’s
chart topping artists, all attracting the 18-35 year old demographic who wants to PLAY.
Why Launch an EMI Instant Game?
- EMI Music is one of the world’s leading music companies,
representing artists spanning all musical tastes and genres, including Alice in Chains,
The Beach Boys, Beastie Boys, Coldplay, Corinne Bailey Rae, Darius Rucker, Dean Martin,
Depeche Mode, Dierks Bentley, Frank Sinatra, Gorillaz, Katy Perry, Keith Urban, Kylie Minogue,
Lenny Kravitz, Nat King Cole, Norah Jones, Robbie Williams, Snoop Dogg, Tina Turner and more
- Music’s ability to evoke emotions give it a timeless and mass appeal - the ideal marketing tool for lotteries
to reach core players while engaging the coveted 18-35 year old demographic
- Pollard Banknote’s integrated marketing strategy offers entertaining ways to reach a younger audience,
including launch events, promotional programming, social media components such as Facebook, YouTube,
custom websites for downloading music prizes, teaser campaigns and grand prize contests
- The EMI program allows lotteries to participate in local music festivals, concerts, and events in a way that
maximizes exposure to the targeted audience
- EMI music-themed tickets facilitate market segmentation based on specific music genres or events, making
it ideal for a multi-scene game featuring different genres on each ticket
How Does the EMI Instant Ticket Game Program Work?
Pollard Banknote’s EMI instant game program includes the following turnkey elements:
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