Based on the legendary film series, Rocky™
is jam-packed with elements that are sure to translate
into engaging and powerful games.
2006 marked the 30th anniversary of the first
Rocky™ movie. And with the recent hit theatrical
and subsequent DVD release of Rocky Balboa
(Rocky VI), the energy and attention surrounding
this brand have been enviably elevated. Rocky
Balboa is the everyman, a hero who epitomizes
time-honored values: steadfast courage, unyielding
determination, and invigorating triumph in the
face of adversity. These attributes—coupled
with the merchandising opportunities a film of
this nature affords—provide added support
to this continually relevant property.
Rocky™ Fast Facts:
- Rocky earned a place on the American
Film Institute’s list of the 100 Greatest
Movies
- similarly, the Writer’s Guild of America
honored Rocky on its list of the 101
Greatest Screenplays
- collectively, the series has generated over
$1 billion in worldwide box office receipts to
date
- over four million Rocky™ DVDs have been
sold since release
Rocky™ also offers a variety of marketing
possibilities, including the use of the approved
characters’ likenesses on the tickets, unique
prizes (like movie premiere passes) and merchandise
prizes that include limited-edition DVD collections
to keep the players in the game through second
chance draws.
ROCKY™ & ©
1976 – 2007 Metro-Goldwyn-Mayer Studios
Inc. All Rights Reserved.
For
more information on Pollard Banknote’s licensed
properties, click here.
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