Dean Martin™

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Dean Martin™Fast Facts:

• More than six decades after his first flush with fame, Dean Martin’s™ recordings continue to enthrall listeners of all ages and backgrounds

• Dean Martin™ knocked the Beatles out of the #1 spot at the height of Beatlemania in 1964 and ruled the roost at the iTunes Music Store four decades later

• Career milestones:

- 50 million records sold worldwide
- 20 Gold and 1 Platinum
- box office total has reached 1 billion dollars (in today’s dollars)
- appeared in 55 films, 4 Dean Martin™ television series, 61 television show appearances
- 250 magazine cover appearances
- 35 top ten singles
- 80 charting singles

• Corporate America helps keep Dean Martin™ in the mainstream by using his songs in commercials (Super Bowl, Nissan, Marriott Hotels, Microsoft and other countless marquee brands), television (Friends, ER, Las Vegas) and feature films (Swingers, Return to Me, Mickey Blue Eyes)

• Dean Martin’s™ latest album, Forever Cool, was released in 2007 and features Martin’s original vocals with new arrangements including Joss Stone, Kevin Spacey, Martina McBride and more

• The Dean Martin™ brand makes a great fit for the gaming category, as his legacy is fully entrenched in Las Vegas – great opportunity to build in LAS VEGAS travel prizes…

• The Dean Martin™ brand offers an abundance of merchandising options from CD collections, Dean Martin™ films on DVD, books, commemorative posters, original photographs, apparel and more. Promotional 2nd chance draw prizing can include Home Theater packages, surround sound systems and a collection of Dean Martin™ music & movies!

Pollard Banknote's Dean Martin™ instant games are turnkey programs that include game development and launch, merchandise options, marketing support, licensing and royalty fees, management of a second chance draw, and a detailed analysis of the games success.

© The Dean Martin Family Trust 2009 used with permission. All rights reserved. Dean Martin is a trademark of the Dean Martin Family Trust.

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