Job Description
Winnipeg, Manitoba

Director, Marketing

We are looking for a strategic marketing professional with a proven track record in the lottery industry to join our Marketing team as Director, Marketing in a remote capacity or based out of our head office in Winnipeg, MB.

As Director, Marketing you will lead a talented team of marketing creatives and drive the marketing strategy and execution of corporate marketing initiatives and events. You will be responsible for driving our thought-leadership agenda and creating compelling content for various media channels, presentations, and marketing collateral, ensuring consistent messaging across our corporate and subsidiary brands. Additionally, you will focus on the planning and logistics for an extensive calendar of corporate events, including industry tradeshows and conferences.

Who We Are

In business for over a century, Pollard Banknote is a world-leader in instant lottery ticket manufacturing and cutting-edge digital lottery solutions. Our diverse and talented team drives innovation through creativity and collaboration. Join our team as we positively impact millions of lives through our lottery clients and their support of good causes.

What We Offer

  • Competitive compensation
  • Profit sharing program – every role plays a part in our success!
  • Company pension
  • Health & Extended Benefits
  • Opportunities for professional development
  • Tuition reimbursement
  • Employee & Family Assistance Program
  • A variety of committee driven employee engagement activities

What You’ll Do

  • Create and manage annual plans and budgets for content programs, articles, advertisements, social media.
  • Manage website strategy and content for Pollard and ensure consistent branding and integration of subsidiary websites.
  • Drive development of topics and content for presentations at conferences and events from ideation to drafting and finalization.  Develop processes that streamline content selection, development, review and sharing.  Collaborate with the Insights & Analytics team to identify and communicate meaningful and impactful stories from data and research.
  • Develop and manage execution of annual plans and budgets for all industry conferences, tradeshows, and memberships. Develop messaging, graphics and media, and booth designs and displays (for samples, products, equipment) all events.
  • Resource and manage Marketing team activities to ensure dates, deliverables, and quality outputs.
  • As needed, develop project plans and work-back schedules to manage project teams and activities.
  • Build and manage cooperative relationships with partners, subsidiaries, and industry alliances and associations to maximize positioning of Pollard in the sector.
  • Provide guidance and mentorship to team members and advance their capabilities with appropriate opportunities, development, and training.
  • Business travel up 15% may be required.

Who You Are

  • A hands-on leader who develops strong relationships and fosters a collaborative and supportive environment.
  • A relationship builder, with excellent interpersonal skills and a natural ability to build rapport, influence stakeholders and collaborate across all levels of the organization.
  • A masterful communicator, adept at conveying ideas, stories and content with clarity and precision.
  • A highly organized, ‘project manager’ who thrives on driving marketing and/or event initiatives from concept through to execution. 
  • A business savvy marketing professional with experience planning and executing mid to large-scale events.

What You’ll Bring

  • Post-secondary education in related field and/or equivalent experience.
  • 10+ years’ experience in Marketing (3+ years’ in a Marketing role within the Lottery Industry).
  • 5+ years’ people leadership experience.
  • Proven ability creating and managing marketing budgets.
  • Sound judgement and strong decision-making skills.
  • Experience translating market data and research into impactful stories.
  • Experience supporting and executing promotional initiatives.
  • A strong work ethic and the ability to adapt within a fast-moving and results oriented environment.
  • Proficiency using Microsoft Office Suite; Word, Excel, Outlook, PowerPoint.
  • Lottery industry experience required.

Apply now by submitting a cover letter and resume outlining fit and salary to humanresources@pbl.ca.

Pollard Banknote Limited is an equal opportunity employer, committed to promoting and maintaining a diverse and inclusive workforce. Reasonable accommodations are available upon request.

By submitting this application, the applicant consents to Pollard Banknote Ltd. collecting, using and retaining the personal information for purposes relating to the application process and if hired, the employment relationship.

Any and all personal information collected is held in the strictest confidence and in accordance with all applicable Privacy Laws.

We thank all candidates that apply, however only those selected for an interview will be contacted. Employment is contingent upon a satisfactory response from a Criminal Record Search.