Pollard Banknote

Pollard Banknote

/_uploads/images/Chevrolet_Silverado.jpgChevrolet Silverado®

Pollard Banknote has added one of the most durable, longest lasting full-size tricks on the road to its lineup—the Chevrolet Silverado®. Following the 100-year anniversary of Chevy™ Trucks in 2018, Chevrolet launched the 2019 Chevrolet Silverado®—the strongest, most advanced Silverado ever, featuring 50 industry firsts, such as the ability to raise or lower the tailgate with the key fob.

Chevrolet Silverado® delivers strong market awareness and loyal, passionate fans, including Chevrolet’s more than 25 million social media followers, as well as exciting promotional merchandise, with the truck itself at the top of the list.

Silverado® instant ticket designs that incorporate Scratch FX®—one of Pollard Banknote’s most successful print innovations that adds a metallic shimmer to a ticket—further elevate the brand and garner the attention of the built-in fan base at retail.

Silverado® aficionados and lottery players alike will want to ‘pick up’ instant tickets featuring this legendary truck, making it the ‘torque’ of the town!