Press Release

Manitoba Lotteries Corporation Awards Breakopen Ticket Contact To Pollard Banknote

WINNIPEG, Manitoba, July 7, 2011/CNW/ – Following a recent competitive procurement, Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) has been awarded a five-year contract for breakopen tickets by the Manitoba Lotteries Corporation. With this new agreement, Pollard Banknote continues to serve as the Crown corporation’s exclusive supplier of breakopen tickets, providing services such as game design, ticket production, inventory management, and marketing support.

“Pollard Banknote is thrilled to continue our partnership with Manitoba Lotteries,” said Jennifer Westbury, Vice President, Sales & Marketing, Pollard Banknote. “By once again choosing Pollard Banknote as its exclusive supplier of breakopen tickets, Manitoba Lotteries can rely on our unrivalled expertise and customer service in supporting its entire product line. We look forward to providing the corporation with many more high-quality, revenue-generating breakopen games and tailoring our complementary services in order to maximize returns to the province.”

Pollard Banknote and Manitoba Lotteries have successfully collaborated for more than three decades with Pollard Banknote serving as the corporation’s exclusive supplier of breakopen tickets since 2006. This new five-year agreement, which commences August 1, 2011, and includes the option to extend the contract for two additional one-year terms, builds on this longstanding partnership and calls for the production of more than 40 million breakopen tickets annually to meet demand in one of the leading lottery product markets in North America.

As a Crown corporation of the Province of Manitoba, Manitoba Lotteries owns and operates Club Regent Casino and McPhillips Station Casino in Winnipeg, as well as the province’s Video Lottery Terminal (VLT) network. Breakopen tickets are sold at the Casinos of Winnipeg and various licensed retail outlets and bingo events across the province. The corporation also distributes and sells tickets for lotteries operated by the Western Canada Lottery Corporation and the Interprovincial Lottery Corporation. Net revenue from gaming operations and lottery ticket sales is directed back to the Province of Manitoba to support government programs in health care, education, community and social services, and economic development.

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

For More Information

Doug Pollard
Co-Chief Executive Officer
dpollard@pbl.ca

John Pollard
Co-Chief Executive Officer
jpollard@pbl.ca

Rob Rose
Chief Financial Officer
rrose@pbl.ca