Press Release

Pollard Banknote’s Exclusive PlayBook® Helps Lotteries Around the World Raise Funds For Good Causes

WINNIPEG, Manitoba, November 8, 2012 /CNW/ – Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is proud to be a contributing partner in the success enjoyed by lotteries launching Pollard Banknote’s exclusive PlayBook® instant ticket product innovation.

Pollard Banknote’s PlayBook® brings multiple games together in a unique booklet format, enabling players to try a number of different games at once. Games included in the PlayBook® may incorporate a single theme, such as a booklet of crossword tickets, or may be designed to include several different play styles around broader concepts such as Las Vegas, for example. With Pollard Banknote’s PlayBook®, lottery players can enjoy a wide collection of play experiences and a number of different, yet simple play format games in a new, exciting way.

In May 2011, Pollard Banknote conducted an online survey in Maryland to test a number of game concepts. Among the four $20 games assessed, Lucky 7s Game Book was by far the study’s highest ranked game.  “The Lucky 7s Game Book product launched on September 4, 2012, and there has been a very positive response here in Maryland,” said Michael Hofferbert, Director of Product Development for the Maryland Lottery. “The Game Book is performing nearly 50% above average when considering all $20 games we’ve launched since 2008. We attribute much of the success to the prelaunch rollout strategy implemented by our sales team in which dispensers, custom dispenser inserts, and sample booklets allowing players to interact with the product were installed throughout approximately 60% of the retail network. Additionally, the product has been positioned as an extension of our $20 games by emphasizing a value purchase of six $5 games. A recent poll indicates that 45% of players find this value offering the most attractive feature of our Lucky 7s Game Book.” Other recent PlayBook® launches by the Ohio Lottery, Minnesota Lottery, Wisconsin Lottery, and the Western Canada Lottery Corporation echo the player excitement seen in Maryland.

In total, over $400 million in retail sales have been generated by Pollard Banknote’s patented PlayBook® since its first launch in 2007. To date, more than 10 lotteries around the world have launched over 30 patented PlayBook® games. The added play value of Pollard Banknote’s PlayBook® has helped these lotteries increase contributions for good causes by generating significantly higher-than-average sales compared to other games at the same price point.

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

For More Information

Doug Pollard
Co-Chief Executive Officer

John Pollard
Co-Chief Executive Officer

Rob Rose
Chief Financial Officer