Working closely with the Iowa Lottery since 1993, Pollard Banknote has helped boost the Lottery’s instant ticket sales by 77% over the past six years. The recent success of games such as Aces High and Holiday Countdown, featuring Pollard Banknote’s patented Scratch FX® process, a high value, eyecatching look that replicates the appearance of either foil or holographic foil, has had a considerable impact on the Iowa Lottery’s sales. Overall instant ticket sales have increased more than 14%, from $165.3 million in 2011 to $188.8 million in 2012.
The unwavering success of this long-standing partnership is further demonstrated by two of the Iowa Lottery’s top-performing products – Crossword and Bingo – both of which are produced using Pollard Banknote’s proven complex game programming expertise and translucent marking system. In 2012, Crossword and Bingo games accounted for a combined 34% of the Iowa Lottery’s instant ticket sales.“Pollard Banknote is eager to take this opportunity to expand our role with the Iowa Lottery,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “Given Iowa’s remarkable sales growth in recent years introducing products like our patented Scratch FX®, we are confident that our innovations –including the upcoming launch of the Pollard PlayBook® – will continue to be a tool used to reach new players in the Iowa market.”
“We have forged a strong connection with Pollard Banknote through the years, both in our instantscratch and pull-tab ticket businesses,” said Terry Rich, CEO of the Iowa Lottery Authority. ”Pollard’s support and innovation have helped us achieve back-to-back record years of scratch ticket sales and we are pleased we can continue this relationship with the goal of providing more revenues for the citizens of Iowa.”
Since 1985, the Iowa Lottery has raised more than $1.4 billion for state programs that benefit all Iowans.
Today, lottery proceeds in Iowa have three main purposes: They provide support for veterans, help for a variety of significant projects through the state General Fund, and backing for the Vision Iowa program, which was implemented to create tourism destinations and community attractions in the state and build and repair schools.