Press Release

Pollard Banknote Announces Michigan Lottery’s Latest Cashword Success

WINNIPEG, Manitoba, February 25, 2013 /CNW/ – Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is pleased to announce the successful launch of the Michigan Lottery’s new $5 Cashword game, Triple Green Cashword. In the first ten weeks since its launch, Triple Green Cashword has proven to be the Lottery’s best-selling $5 Crossword game since 2004, having sold 76% better than the average Crossword game. The $5 Cashword price point complements the Michigan Lottery’s $3 Cashword ticket, which was heralded as the “Best New Instant Ticket of the Year” at the 2012 World Lottery Summit, hosted by the North American Association of State and Provincial Lotteries.

Building upon the success of $3 Cashword, Triple Green Cashword comes with an updated online app that introduces a new form of game play—Cashword Multiplier. Players who purchase the $3 Cashword ticket can continue playing the app in its initial form. However, purchasing the $5 ticket enables the bonus multiplier feature, which provides players with an opportunity to increase their winnings—via points or vouchers—by up to 50 times.

“Pollard Banknote is thrilled with the latest achievements of the Michigan Lottery’s Cashword program,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “The recent success of the Michigan Lottery’s Cashword app, combined with our relationship with the Lottery, has not only allowed us to expand the mobile app, but also the Cashword category overall. Ultimately, this equates to great returns for the State of Michigan.”

“We are excited to build upon the momentum of our Cashword success,” said Tom Weber, Chief Deputy Commissioner, Michigan Lottery. “We truly believe we have something special here. The team at Pollard Banknote is just as excited as we are and there’s no telling where this can go.”

Pollard Banknote and predecessor companies have been the primary instant ticket supplier to the Michigan Lottery since 1986. The Michigan Lottery reported annual sales of $2.4 billion in fiscal 2012, and generated over $770 million in net revenue for the state’s School Aid Fund. Established in 1972, the mission of the Michigan Lottery is to support State education programs with the highest integrity. It accomplishes this by providing highly entertaining products through a dynamic public business enterprise built upon honesty, customer satisfaction, and teamwork.

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

For More Information

Doug Pollard
Co-Chief Executive Officer
dpollard@pbl.ca

John Pollard
Co-Chief Executive Officer
jpollard@pbl.ca

Rob Rose
Chief Financial Officer
rrose@pbl.ca