Press Release

Pollard Banknote Awarded Danske Lotteri Spil (National Lottery Of Denmark) Contract

WINNIPEG, Manitoba, May 14, 2013 /CNW/ – Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is pleased to announce that the Danish Lottery (“Danske Lotteri Spil”) has awarded Pollard Banknote a new three-year contract for the production of instant lottery tickets. Pollard Banknote will remain the primary supplier of instant tickets to the Lottery until the end of March 2016. The total contract value, including a one-year extension option to 2017, is estimated to be approximately $5.6 million CDN.

Pollard Banknote has been a supplier of instant tickets to Danske Lotteri Spil since 2008, during which time an exceptionally cooperative and effective working relationship has been established. Incorporating Pollard Banknote’s best strategies, games, and innovations, Danske Lotteri Spil has achieved notable sales success with several of Pollard Banknote’s industry-leading products, including the company’s patented Pollard PlayBook® and Scratch FX®

Danske Lotteri Spil’s Skrabehæfte ticket featured the Pollard PlayBook® concept, which brings multiple games together in a unique booklet format, enabling players to try a number of different games at once. The Lottery also achieved remarkable success with their GULD Quick ticket that utilized Pollard Banknote’s exclusive Scratch FX® process which replicates the look of foil or holographic foil for an eye-catching appearance to achieve maximum impact at retail. 

“Pollard Banknote is pleased to secure this latest contract from Danske Lotteri Spil,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “This latest endorsement acknowledges the Lottery’s confidence in our understanding of the Danish marketplace, our established relationship, and in our innovative products and services.”

“Pollard Banknote received top marks for the quality and dependability of its products, as well as the company’s strong ability to work in collaboration with the Danske Lotteri Spil team in the development of tactical marketing strategies,” said Trine Korsgaard, Product Manager, Danske Lotteri Spil. “We look forward to an ongoing commitment to grow and strengthen our partnership in the years to come.”

All proceeds generated from Danske Lotteri Spil go to good causes, so thousands of Scouts, volunteer association leaders, musicians, outdoor enthusiasts, students, and many more will benefit from lottery funds each year.