Press Release

Frogger Jumps To New Heights For The Idaho Lottery

WINNIPEG, Manitoba, October 16, 2013/CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce the successful launch of the Idaho Lottery’s new $5 instant game — Frogger! With a 56% sell-through in just seven weeks and a five-week sales index of 206, this instant ticket is jumping over sales records and hitting new heights, earning more than $1.6 million for the Lottery during its first seven weeks on the market.

Since signing a new two-year contract with the Lottery in May 2013, Pollard Banknote has risen to the challenge of creating this winning ticket by combining the brand equity of the classic Frogger video arcade game with an extended play format and whimsical ticket art. Featuring a QR code that gives players the chance to have even more fun by playing the interactive game online, the Frogger instant ticket has proven to be extremely popular with Idaho players.

“Frogger the Scratch Game in Idaho has been overwhelmingly successful with our players,” said Jeff Anderson, Idaho Lottery Director. “The enduring brand equity of Frogger has allowed it to become the best-selling $5 Scratch Game in Idaho Lottery history. This is a great start to our relationship with Pollard Banknote and we look forward to building on this momentum.”

“This is our first Frogger instant ticket launched at the $5 price point, and the sales success in Idaho is a true testament to the brand equity of this classic game,” said Sina Aiello, Vice President, Marketing, Pollard Banknote. She added, “We are very excited that this popular game with extended play has appealed to the Idaho Lottery and its players who enjoy high-profile brands and fun, eye-catching ticket art.”

The mission of the Idaho Lottery is to responsibly provide entertaining games with a high degree of integrity to maximize the dividends for public schools and the State’s permanent buildings. Historically, dividends generated by the Idaho Lottery have been shared by Idaho’s Public School Building Account and the Permanent Building Fund. Since the Lottery’s inception in 1989, it has sold over $2.5 billion in products, awarded nearly $1.5 billion in prizes to players, returned more than $148 million in retail commissions, and distributed more than $600 million in Lottery dividends to state public schools and buildings.

About Konami Group
Konami Digital Entertainment, Inc. is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami’s titles include the popular franchises METAL GEAR SOLID, Silent Hill, DanceDanceRevolution and Castlevania, among other top sellers. The latest information about Konami can be found on the Web at KONAMI CORPORATION is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment B.V. in Windsor, UK. KONAMI CORPORATION is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami can be found at

Sina Aiello
Vice President, Marketing
Pollard Banknote Limited
Telephone: (204) 474-2323 
Brandon Cox
Senior Manager, Public Relations
Konami Digital Entertainment
Telephone: (310) 220-8674

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

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Doug Pollard
Co-Chief Executive Officer

John Pollard
Co-Chief Executive Officer

Rob Rose
Chief Financial Officer