Since signing a new two-year contract with the Lottery in May 2013, Pollard Banknote has risen to the challenge of creating this winning ticket by combining the brand equity of the classic Frogger video arcade game with an extended play format and whimsical ticket art. Featuring a QR code that gives players the chance to have even more fun by playing the interactive game online, the Frogger instant ticket has proven to be extremely popular with Idaho players.
“Frogger the Scratch Game™ in Idaho has been overwhelmingly successful with our players,” said Jeff Anderson, Idaho Lottery Director. “The enduring brand equity of Frogger has allowed it to become the best-selling $5 Scratch Game in Idaho Lottery history. This is a great start to our relationship with Pollard Banknote and we look forward to building on this momentum.”
“This is our first Frogger instant ticket launched at the $5 price point, and the sales success in Idaho is a true testament to the brand equity of this classic game,” said Sina Aiello, Vice President, Marketing, Pollard Banknote. She added, “We are very excited that this popular game with extended play has appealed to the Idaho Lottery and its players who enjoy high-profile brands and fun, eye-catching ticket art.”
The mission of the Idaho Lottery is to responsibly provide entertaining games with a high degree of integrity to maximize the dividends for public schools and the State’s permanent buildings. Historically, dividends generated by the Idaho Lottery have been shared by Idaho’s Public School Building Account and the Permanent Building Fund. Since the Lottery’s inception in 1989, it has sold over $2.5 billion in products, awarded nearly $1.5 billion in prizes to players, returned more than $148 million in retail commissions, and distributed more than $600 million in Lottery dividends to state public schools and buildings.
About Konami Group
Konami Digital Entertainment, Inc. is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami’s titles include the popular franchises METAL GEAR SOLID, Silent Hill, DanceDanceRevolution and Castlevania, among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. KONAMI CORPORATION is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment B.V. in Windsor, UK. KONAMI CORPORATION is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami can be found at www.konami.com.
FOR MORE INFORMATION, CONTACT:
Vice President, Marketing
Pollard Banknote Limited
Telephone: (204) 474-2323
Senior Manager, Public Relations
Konami Digital Entertainment
Telephone: (310) 220-8674