Press Release

Jelly Belly® Joins Pollard Banknote’s Ever-growing Family Of Licensed Brands

WINNIPEG, Manitoba, January 13, 2014 /CNW/ – Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) announced today that Jelly Belly® is now one of the company’s latest licensed brands. This new license acquisition allows Pollard Banknote to offer its clients the opportunity to leverage the Jelly Belly® brand’s worldwide popularity and provide lottery players with a sweet new instant gaming option. 

The Jelly Belly Candy Company has made candy since 1898, and introduced the Jelly Belly® gourmet jelly bean in 1976. Almost 40 years and 50 official flavors later, Jelly Belly® has become the world’s most popular jelly bean—selling more than 14 billion jelly beans every year. In fact, if the number of Jelly Belly® jelly beans eaten in a single year were placed end-to-end, they would circle the Earth five and a half times! With a phenomenal 94% brand awareness, it’s no surprise that Jelly Belly® is the number one gourmet jelly bean brand in the market, boasting worldwide brand recognition. 

“We’re pleased to be able to offer the Jelly Belly® brand to our lottery clients. In addition to its exceptional brand awareness, Jelly Belly Candy Company delivers a multi-level marketing platform, including over 700 year-round special events, an aggressive sports sponsorship program, and more than 750,000 visitors a year who tour their facilities in both California and Wisconsin,” said Sina Aiello, Vice President, Marketing, Pollard Banknote. “By combining the high degree of exposure and awareness of Jelly Belly® jelly beans with Pollard Banknote’s eye-catching and whimsical designs, innovative print technologies such as our multi-color translucent marking system, and the opportunity to incorporate our turnkey integrated marketing and promotional programs, lotteries can effectively reach a receptive audience who are open to purchasing brand-related merchandise, including instant games that are faithful to the highly-successful, bright and flavorful Jelly Belly® brand.”

FOR MORE INFORMATION, CONTACT:
Sina Aiello
Vice President, Marketing
Phone: (204) 474-2323
saiello@pbl.ca

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

For More Information

Doug Pollard
Co-Chief Executive Officer
dpollard@pbl.ca

John Pollard
Co-Chief Executive Officer
jpollard@pbl.ca

Rob Rose
Chief Financial Officer
rrose@pbl.ca