The Jelly Belly Candy Company has made candy since 1898, and introduced the Jelly Belly® gourmet jelly bean in 1976. Almost 40 years and 50 official flavors later, Jelly Belly® has become the world’s most popular jelly bean—selling more than 14 billion jelly beans every year. In fact, if the number of Jelly Belly® jelly beans eaten in a single year were placed end-to-end, they would circle the Earth five and a half times! With a phenomenal 94% brand awareness, it’s no surprise that Jelly Belly® is the number one gourmet jelly bean brand in the market, boasting worldwide brand recognition.
“We’re pleased to be able to offer the Jelly Belly® brand to our lottery clients. In addition to its exceptional brand awareness, Jelly Belly Candy Company delivers a multi-level marketing platform, including over 700 year-round special events, an aggressive sports sponsorship program, and more than 750,000 visitors a year who tour their facilities in both California and Wisconsin,” said Sina Aiello, Vice President, Marketing, Pollard Banknote. “By combining the high degree of exposure and awareness of Jelly Belly® jelly beans with Pollard Banknote’s eye-catching and whimsical designs, innovative print technologies such as our multi-color translucent marking system, and the opportunity to incorporate our turnkey integrated marketing and promotional programs, lotteries can effectively reach a receptive audience who are open to purchasing brand-related merchandise, including instant games that are faithful to the highly-successful, bright and flavorful Jelly Belly® brand.”
FOR MORE INFORMATION, CONTACT:
Vice President, Marketing
Phone: (204) 474-2323