Under this new contract, Pollard Banknote will work with SCEL to support the Lottery’s existing instant game strategy by providing an alternative and exciting new line of instant games when needed by SCEL. Pollard Banknote’s client-focused approach to product development and category management has been a key factor in growing instant ticket sales for its clients. As a result, in recent years Pollard Banknote has expanded its role with a number of U.S. clients after achieving remarkable success. The company provides a critical role by offering game design, ticket graphics, and prize structure recommendations.
“We are proud to add SCEL to our growing list of clients in the U.S.,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “We look forward to building a strong, collaborative relationship with the Lottery and are committed to using our insight, knowledge, and experience to help attract new players and create excitement among existing players.”
“We are pleased to partner with Pollard Banknote to identify opportunities to drive growth and increase lottery revenue for education,” said Paula Harper Bethea, Executive Director of SCEL. “We are exploring Pollard Banknote’s portfolio of innovative print products that offer extraordinary entertainment value and will contribute to funding of education for the people of South Carolina.”
SCEL’s mission is to enhance educational funding in South Carolina through fun and entertaining games and products. Successful from its outset more than ten years ago, today the Lottery is a world-class organization, setting records and receiving recognition from industry and business groups alike. In fiscal year 2012-2013, SCEL achieved its best sales year on record with sales totaling $1.2 billion. Deposits to the Education Lottery Account amounted to $300 million—the best since fiscal year 2006—and a total of $3.1 billion since the start of the Lottery in 2002.