Press Release

Idaho Lottery Celebrates 25 Years With New $25 Instant Game

WINNIPEG, Manitoba, July 2, 2014 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to congratulate the Idaho Lottery on the successful launch of its 25th Anniversary Scratch Game™—celebrating two-and-a-half decades of support for Idaho public schools and the Permanent Building Fund. Launched in February 2014, 25th Anniversary is the Idaho Lottery’s first $25 ticket, and Idaho players have been eager to commemorate this milestone—after 17 weeks on the market, the game accounted for 14% of total weekly instant sales!

”On behalf of Pollard Banknote, we would like to congratulate the Idaho Lottery for 25 years of hard work and dedication in support of good causes within the state—culminating in the launch of its 25th Anniversary ticket,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. ”The Lottery’s innovative spirit and commitment to offering high-quality, entertaining products play a significant role in its enduring success. We look forward to working with the Lottery for the next 25 years to continue to bring some of the industry’s most unique and innovative products to the Idaho market.”

”The Idaho Lottery is celebrating our 25th anniversary with our first $25 scratch game. The game has met with tremendous acceptance and success from Idaho’s player base, due in large part to Pollard Banknote’s Scratch FX® printing process, which produces a silver, celebratory, holographic effect and design,” said Jeff Anderson, Idaho Lottery Director. ”We are confident we can continue to work with Pollard Banknote to provide innovative products and services that provide additional entertainment value for our player base and responsibly grow revenues to support the people of Idaho.”

The mission of the Idaho Lottery is to responsibly provide entertaining games with a high degree of integrity to maximize the dividends for Idaho Public Schools and the State of Idaho’s Permanent Building Fund. Since the Lottery’s inception in 1989, it has sold over $2.5 billion in products, awarded over $1.5 billion in prizes to players, returned more than $148.2 million in retail commissions, and distributed over $600 million in dividends to Idaho public education and the Permanent Building Fund.