WINNIPEG, Manitoba, September 29, 2014 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) a leading lottery partner that provides instant tickets, interactive solutions and marketing support, is excited to debut a few of its latest instant game print innovations at the North American Association of State and Provincial Lotteries’ (“NASPL”) 2014 Annual Conference and Trade Show. Conference delegates will get to see, feel, and scratch prototypes of both Flip Scratch™ and Eco Scratch™—two new instant products available exclusively from Pollard Banknote.
Flip Scratch™, a patented Fusion® product, provides a unique way for lotteries to add value and excitement to an instant game by combining pop-open windows with scratch-off games to virtually double the amount of available play! Flip Scratch™ consists of two layers of recyclable cardstock laminated together, adding layers of fun. Players snap open windows to reveal variable imaging on the back of each window and a scratch area that covers additional play symbols. The data on the back of the window may be an integral part of the game’s play or can offer unique bonus opportunities. Flip Scratch™ accommodates many play styles, including slots and popular casino card games such as poker, blackjack, and high low.
Pollard Banknote’s new Eco Scratch™ tickets offer players another type of “green”—a new eco-friendly way to play and win! Eco Scratch™ paper stock is made from 60% recycled fibers (35% post-consumer) and resembles brown sack paper—traditionally used for grocery bags, lunch bags, and butcher paper—that is gaining popularity as a creative packaging material. Current trends that are driving the use of brown paper include an emphasis on sustainability and the move towards clean, simple design that stands out. Consumer packaged goods companies are leveraging this material to highlight environmentally friendly products or to give a product a handcrafted, one-of-a kind feel. While the organic, recycled feel of Eco Scratch™ lends itself to vintage designs, when combined with well-chosen fonts and colors, it is also perfect for striking modern designs.
“The 2014 Annual NASPL Conference is the perfect venue for introducing our new Flip Scratch™ and Eco Scratch™ products to the lottery industry,” said Nancy Bettcher, Vice President, Product Innovation & Development, Pollard Banknote. “While both provide a new look that will command attention at retail, each brings a unique characteristic that is new to the instant ticket world. Flip Scratch™ offers a fun new way to play that’s simple to understand but different from any other products our players have seen before. Eco Scratch™ offers a whole new look for instant tickets to cut through the clutter at retail, and caters to environmentally conscious players. These products are among Pollard Banknote’s range of innovative offerings that help lotteries raise revenues to support good causes.”
The 2014 NASPL Annual Conference and Trade Show takes place in Atlantic City, New Jersey from September 30 to October 2, 2014. Attendees can visit Pollard Banknote at booth number 117 to learn more about the company’s new industry-leading products and services.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 50 lotteries worldwide, providing high quality instant ticket products, licensed games and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile and social channels. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
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