WINNIPEG, Manitoba, September 14, 2015 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) a leading lottery partner that provides instant tickets, interactive solutions, and marketing support, is pleased to announce the addition of Chevrolet Corvette®—a North American automotive icon—to its portfolio of licensed brands. This new licensing agreement will provide lottery clients the opportunity to capitalize on Corvette’s brand prestige and social media presence, and add this luxury sports car and branded merchandise into a lottery program—for a supercharged instant ticket lineup.
The very first Corvette® rolled off an assembly line in Michigan on June 30, 1953. After more than six decades, Corvette® has proven its longevity—driving enthusiasts continue to covet this visually impactful, high-performance sports car.
Under this exclusive license, Pollard Banknote can now provide instant tickets that feature the redesigned Corvette® Stingray™—considered a flagship brand in the Chevrolet lineup. Chevrolet introduced the all-new Corvette® Stingray™ in 2014 with a great deal of fanfare. This seventh generation Corvette® was the industry’s most decorated car of the year, winning more than 20 industry awards, including North American Car of the Year for 2014! Praised for its sculpted exterior, driver-focused interior, brilliant engineering, and superb performance, the 2014 Corvette® Stingray™ has adorned the cover of many top industry magazines, including Car and Driver and Motor Trend. Like this sports car’s prowess at capturing the attention of the automotive industry, the encapsulation of its aesthetics, speed, power, and exhilaration into an impactful instant ticket will capture the attention of players at retail.
The popularity of the Corvette® is also apparent on social media. More than three million admirers interact with the brand via Facebook, and fans follow on Instagram to view the latest photographs that display the car’s provocative and distinct design. This strong social presence facilitates the incorporation of social media elements into a lottery program, resulting in invaluable player engagement.
“Pollard Banknote is very excited to offer Corvette®—the epitome of automotive excellence—to our lottery clients. With hundreds of vehicular-themed instant tickets launched in the last few decades, automotive is a tried-and-true category that consistently performs well at retail,” noted Sina Aiello, Pollard Banknote’s Vice President, Marketing. “The quintessential luxury sports car, Corvette® Stingray™ is an ideal aspirational prize that will appeal to car enthusiasts and lottery players alike. Corvette® also offers a robust licensing program with premium products that mirror the superb craftsmanship of the Corvette® brand and will be great for second chance prizing.”
Pollard Banknote’s Licensed Products team offers a full turnkey program that includes the design, programming, and printing of themed tickets, as well as various options such as second chance draws, a POS program, and broadcast and digital marketing.
The Corvette® license enhances Pollard Banknote’s sales-driving portfolio of high profile brands selected to appeal to the existing lottery player while attracting new players that are brand loyal. Current licenses include NASCAR, Tetris®, Frogger, Star Trek™, and others. Lotteries are invited to contact the Licensed Products team at Pollard Banknote to learn more about the strengths of the Corvette® brand and how a licensed instant game can complement their instant ticket lineup.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 50 lotteries worldwide, providing high quality instant ticket products, licensed games and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile and social channels. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
FOR MORE INFORMATION, CONTACT:
Vice President, Marketing
Phone: (204) 474-2323