Launched in February 2017, Lucky 7 Flip Multiplier represents the North American lottery industry’s debut of Pollard Banknote’s latest print innovation: Flip Scratch™. Flip Scratch™ is a patented Fusion® product that combines pop-open windows and scratch-off areas, enhancing the play value and doubling the excitement! Players of Lucky 7 Flip Multiplier pop open windows to reveal a scratch area that covers three play symbols. If these symbols match, the players wins the prize amount on the back of the window.
The Flip Scratch™ innovation blends seamlessly with Lucky 7 Flip Multiplier game play, providing players with seven chances to ‘spin and win’ in a slot machine-themed game play format. In addition to slots, Flip Scratch™ accommodates a variety of play styles, including blackjack, and other popular card games such as poker and high-low.
“Lucky 7 Flip Multiplier is the first ticket in North America to use this flip innovation and our players really appreciate the enhanced play value,” said Gary Grief, Executive Director of the Texas Lottery. “It is no coincidence that the Lottery celebrated its highest one-week sales ever in the same week that Lucky 7 Flip Multiplier launched.”
“Pollard Banknote is thrilled about the Texas Lottery’s success with our Flip Scratch™ innovation,” said Brad Thompson, Director, Sales and Marketing, Pollard Banknote. “The new look and play style not only draws attention at retail, but also offers a fun new way to play that’s different from other products players have seen before. The new format adds value for players with a whole new layer of winning opportunities.”
The Texas Lottery is committed to generating revenue for the State of Texas through the responsible management and sale of entertaining lottery products while incorporating the highest standards of security and integrity. Since 1992, the Texas Lottery Commission has generated more than $26 billion in revenue for good causes in the state of Texas, including education, veterans’ services, and other important state programs. The Lottery has contributed $20 billion to the Foundation School Fund, with $1.37 billion contributed in FY 2016 alone, and more than $77 million for veterans programs.