Launched on February 7, 2017, the game’s 10-week average sales were 41% higher than the average 10-week sales of all other $5 games launched in Minnesota since 2014, confirming the enduring appeal of the PAC-MAN® brand. The PAC-MAN® arcade game was an instant hit with players when it launched in North America in 1980, and the brightly-colored mascot quickly became one of the most iconic video game characters of all time. Combining the nostalgic flair of the video game with proven high-appeal of instant ticket designs, it’s easy to see why players are gobbling up this game.
For maximum excitement, the Lottery launched an interactive game and a second chance website giving players the opportunity to score some great PAC-MAN® gear, gift cards, or the grand prize: a PAC-MAN® game console.
“In the first few weeks after launch, it was apparent the game would be a huge success,” said Jason LaFrenz, Director of Marketing and Sales, Minnesota Lottery. “We work diligently to bring our players the best instant games that the industry has to offer and we look forward to continuing to work with Pollard Banknote to explore new ideas and new initiatives in the years to come.”
“The powerful, well-recognized PAC-MAN® brand has proven its ability to perform exceptionally well across multiple jurisdictions, proving that time and again, licensed instant games enhance player excitement and engagement,” said Sina Aiello, Vice President, Marketing, at Pollard Banknote. “This is especially true for PAC-MAN®, which offers lotteries fun merchandising options ranging from the classic arcade console to the online interactive game.”
The Minnesota Lottery has been supporting good causes throughout the state since 1989. Over the years the Lottery has raised over $2.6 billion that is directed to the General Fund and the Minnesota environment. The General Fund supports education, health care, local governments, and public safety. The funds also help the environment in many ways through the Environment and Natural Resources Trust Fund. For more information about the Lottery, please visit www.mnlottery.com.
PAC-MAN®&©BANDAI NAMCO Entertainment Inc.
FOR MORE INFORMATION, CONTACT:
Vice President, Marketing
Telephone: (204) 474-2323