Right out of the gate, sales have reached top speeds. Corvette® and Ca$h’s 10-week average sales were 31% higher than that of all other $5 games launched in Virginia since 2014, confirming the enduring appeal of the Corvette® brand.
In addition to the three chances to win a Corvette® Stingray™ and cash instantly, players can also get revved-up for the chance to win the vehicle and $100,000 cash by entering non-winning tickets into the Lottery’s second chance program. Participating players will be eligible to win the Ultimate Corvette® Experience which includes a trip for two to Bowling Green, Kentucky for a formal VIP presentation of their new Corvette® Stingray™ car at the National Corvette® Museum.
The Lottery also organized a special draw for the chance to win yet another Corvette®, through the Summer Corvette® Giveaway Promotion, where players attending various events where the ticket was being promoted were eligible to win, such as state fairs and sporting venues. As part of the Summer Corvette® Giveaway, players could enter online contests and even take a tour of a Corvette®! Overall, the promotions have been keeping this Corvette® ticket top of mind for Virginian players and car lovers alike.
“Corvette® is a very strong brand and we knew that the great combination of the sleek Corvette® with the chance to win $100,000 cash, in addition to the exciting promotional campaign, have driven the success of this ticket for the Lottery,” said Paula Otto, Executive Director, Virginia Lottery. “Outstanding sales and the enthusiasm shown by players and retailers proves that this brand has a timeless, broad appeal.”
“The powerful Corvette® brand is resonating with players in Virginia, and drives home the point that it is an aspirational brand that appeals to players across multiple jurisdictions, generating engagement and excitement,” said Sina Aiello, Vice President, Marketing, Pollard Banknote. “The brand has given the Lottery many avenues of opportunity for promotions, including a second chance program, and the chance to win both a beautiful new car and a cash prize. This ticket truly offers players a road to potential riches.”
About Virginia Lottery
When it comes to education, the Virginia Lottery is game. The Lottery generates more than $1.5 million per day for Virginia’s K-12 public schools. Operating entirely on revenue from the sale of Lottery products, the Virginia Lottery generated more than a half-billion dollars for Virginia’s public schools in Fiscal Year 2017. For more info, visit the Lottery’s website, and connect on social media via Facebook, Twitter, Instagram, and YouTube. Please play responsibly.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
FOR MORE INFORMATION, CONTACT:
Vice President, Marketing
Telephone: (204) 474-2323