Press Release

Pollard Banknote Announces ‘Purrfect’ New Addition To Its Licensed Brands Portfolio — Felix The Cat

WINNIPEG, Manitoba, December 14, 2017 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”), a leading lottery partner that provides instant tickets, interactive solutions, and marketing support, is excited to announce the addition of Felix the Cat, the iconic cartoon character, to its expanding licensed games portfolio. Under the agreement with DreamWorks Animation LLC (“DreamWorks”), Pollard Banknote now offers Felix the Cat branded instant tickets to its lottery clients.

Ever since his introduction in 1919, Felix the Cat has been a beloved character and an internationally recognized pop culture icon. Felix is a pioneer at heart, being the first animated movie star, the first character to be supported by merchandise, the first character balloon to appear in the Macy’s Thanksgiving Day Parade, and even the first image to be broadcast on TV!

For decades, Felix has displayed staying power as a cross-category lifestyle brand with a broad audience that spans multiple generations. There is a Felix to suit everyone, so potential and current lottery players will instantly recognize him as both a nostalgic and trend-setting brand.

In preparation for Felix’s milestone 100th birthday in 2019, DreamWorks has planned a variety of exciting events. The fun begins on November 8, 2018, the official kick-off to a year of festivities that will include public relations and social media campaigns, consumer events, and high-profile retail collaborations that will include brand new Felix merchandise ranging from clothing to accessories. All of these initiatives are designed to help the beloved feline celebrate his centennial birthday, and keep Felix top-of-mind with consumers.

“The whimsical and nostalgic essence of the brand is what drew us to Felix, as these are two themes that lottery players love,” said Sina Aiello, Vice President, Marketing, Pollard Banknote. “We are pleased to introduce Felix to the world of lottery. The brand’s essence symbolizes luck, making it a ‘purrfect’ addition to our licensed games portfolio.”

FOR MORE INFORMATION, CONTACT:
Sina Aiello
Vice President, Marketing
Telephone: (204) 474-2323
saiello@pbl.ca