This extension continues Pollard Banknote’s long-standing partnership with the Arizona Lottery. Over the past 20 years, Pollard Banknote has continuously offered innovative products and strategies that have maintained and expanded interest in the Lottery’s instant ticket portfolio and increased revenues and profits for the benefit of Arizona residents. In addition to licensed games and holiday tickets, Pollard Banknote prints many of the Lottery’s extended play instant games, such as Crossword and Bingo. This is particularly noteworthy considering that extended play games are a significant contributor to the Lottery’s instant sales, with Crossword games, for instance, representing 21.3% of all instant sales in FY 2017 (versus the U.S. average of 12.8%).
Recently, Pollard Banknote produced three of the Lottery’s holiday games, which helped usher in the spirit of the season for Arizona customers. Featuring Pollard Banknote’s Scratch FX® innovation, a printing process that adds holographic shine to the ticket, Holiday Riches and Candy Cane Crossword over-indexed by approximately 20% versus comparable games launched in the state since 2014. The festive Gifts of Gold was the Lottery’s first $20 holiday game, featuring a beautiful holiday-inspired design that attracted attention at retail.
“Over the last two decades, our strong partnership has allowed us to work closely with Pollard Banknote to bring new concepts and instant games to market,” said Gregory Edgar, Executive Director of the Arizona Lottery. “The company’s expertise in instant games, and especially the extended play category, has helped us maximize revenue in support of programs that work to improve the quality of life for Arizona residents.”
“Pollard Banknote looks forward to continuing our collaborative relationship with the Arizona Lottery,” said Brad Thompson, Director, Sales & Marketing, Pollard Banknote. “We are excited to continue providing the Lottery with new and unique instant games that leverage our innovative products and recognized category expertise, with the ultimate goal of fostering continued sales growth in the state.”
The Arizona Lottery’s mission is to support Arizona programs for the public benefit by maximizing net revenue in a responsible manner. Since 1981, the Lottery and its retail partners have generated more than $3 billion in net funding in support of programs that help to improve the quality of life for the people of Arizona. Proceeds from Lottery ticket sales help fund arts, education, health, human services, economic development, and environmental conservation in the state. Learn more at www.arizonalottery.com.