Silverado® joins the Corvette® Stingray™ in Pollard Banknote’s array of licensed games, for a pair of Chevrolet flagship brands that appeal to large segments of Chevy™ enthusiasts. Silverado® aficionados and lottery players alike will want to ‘pick up’ instant tickets featuring this legendary truck.
2018 represents 100 years of Chevy Trucks and the brand has ramped up marketing and promotions to celebrate this milestone making the Silverado® centre stage. Lotteries launching a Chevrolet Silverado® instant game can leverage the momentum Chevrolet is building with extensive centennial advertising and special events, as well as a broad range of celebratory promotional merchandise.
“Chevrolet Silverado® comes with strong market awareness and a loyal, passionate fan base, including Chevrolet’s more than 25 million social media followers across Facebook, Instagram, Twitter and YouTube,” notes Sina Aiello, Pollard Banknote’s Vice President, Marketing. “The vehicle category is solidly entrenched in the lottery market, and we are excited to rev it up by adding Chevrolet Silverado® to our line-up. Our initial ticket designs incorporate Scratch FX®—one of Pollard Banknote’s most successful print innovations that adds sparkle and shine to a ticket—further elevating the brand and garnering the attention of this built-in fan base at retail.”
Pollard Banknote’s Licensed Products team offers a full turnkey program that includes the design, programming, and printing of themed tickets, as well as various options such as second chance draws, a POS program, and broadcast and digital marketing.
Founded in 1911 in Detroit, Chevrolet is one of the world’s largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
FOR MORE INFORMATION, CONTACT:
Vice President, Marketing
Telephone: (204) 474-2323