Looking to capitalize on past successes with Minnesota themed tickets, the Lottery leveraged the unique multi-page format of Pollard Banknote’s Playbook Mini™ to deliver six games featuring the regional charms of the state. From the natural beauty of the Boundary Waters Canoe Area to the glowing skyline of Minneapolis, Minnesota Treasures gives players across the state the chance to see their favorite landmark or local attraction captured as part of this collection of games. Minnesota Treasures offers players a huge value proposition at the $10 price point with 44 chances to win nearly half a million prizes ranging from $10 to $200,000.
The Playbook Mini™ is Pollard Banknote’s ‘fun-size’ version of its patented Playbook® that takes extended play to new heights by merging multiple games into one entertaining booklet offering endless possibilities for imaginative themes and play styles.
The Lottery utilized an effective strategy to entice players by loading the Playbook Mini™ with low and mid-tier prizes that create more chances for memorable wins. By combining this prize structure with the popular state theme in the novel format of the Playbook Mini™, Minnesota Treasures stands out at retail and delivers on customer expectations.
“Our players have been asking for a new Playbook® game and we are thrilled with the mini version Pollard Banknote has created for our customers,” said Robert Doty, Executive Director of the Minnesota Lottery. “Pollard Banknote’s innovative concepts and informed strategies elevate the entertainment value for our players, which helps our Lottery maximize revenues for state projects that maintain and improve the landmarks featured in Minnesota Treasures.”
“Pollard Banknote is pleased to see the Playbook Mini™, enhanced with the proven strategies of local themes and a low and mid-tier loaded prize structure, paying off for the Minnesota Lottery at retail,” said Byron Peterson, Director of Sales and Marketing, Pollard Banknote. “We look forward to continuing to partner with the Lottery to deliver unique play experiences and exciting tickets for their customers.”
The Minnesota Lottery has been supporting good causes throughout the state since 1989. Over the years the Lottery has raised more than $2.7 billion for programs that improve the quality of life for Minnesotans across the state, including over $1 billion for the Environment and Natural Resources Trust Fund, which supports projects that sustain natural ecosystems and protect endangered species. The General Fund supports education, health care, local governments, and public safety. For more information about the Lottery, please visit www.mnlottery.com.