Launched on November 6th, 2018, Holiday Cash has outsold all of the Lottery’s other holiday offerings, including games at the $1, $2, $3, and $10 price points, in the first five weeks of sales. Further, the ticket has posted 66% higher sales than last year’s $5 holiday game.
The ticket is a standout at retail, due in part to the unique properties of Clear Play™. The patent-pending instant ticket innovation uses thin, clear, recyclable plastic to bring a fresh new look and feel to instant games, and players have taken notice. One of the Lottery’s top prize winners commented that she purchased Holiday Cash based solely on its distinctive appearance. “I rarely play the lottery,” said Shirley Tolson, the Lottery’s first Holiday Cash top prize winner. “But I saw the new ticket and decided to get one.”
The festive key number match game, featuring three scenes, offers players the chance to win up to 12 times, as well as entry into two holiday-themed second chance drawings held via the Lottery’s online Player’s Club.
“It’s safe to say that Holiday Cash has exceeded our expectations. Players love the unique game experience that Clear Play™ provides, and it has added even more diversity to our game portfolio,” said Frank Suarez, Deputy Executive Director, Brand Management & Communications, North Carolina Education Lottery. “Strong ticket sales from games like Holiday Cash make it possible for the Lottery to continue raising funds to support education in our state.”
“I am excited to see that the North Carolina Education Lottery is being rewarded for seizing the opportunity to use one of the new Pollard Banknote innovations we discussed in a game strategy session earlier this year,” said Byron Peterson, Director, Sales & Marketing, Pollard Banknote. “They developed a great holiday plan, and successfully executed and integrated a new innovation into their holiday line up. Judging by its success, clearly both players and retailers are supporting the game.”
The North Carolina Education Lottery was created to provide value to North Carolinians. Established in 2005, the Lottery has raised over $6.2 billion for education programs across the state, with a record-high $670 million in FY 2018. Lottery funds are directed by elected officials to support various education programs, including scholarships and financial aid, school construction, and the N.C. Pre-K Program. To learn more about the Lottery, please visit www.nclottery.com.