THE BIG $PIN—printed by Pollard Banknote and based on the innovative and incredibly successful game created by the Ontario Lottery and Gaming Corporation—is breaking WCLC records. Based on five-week average sales, THE BIG $PIN is the Lottery’s best-selling game across all price points since 2013. When compared within its own price point, THE BIG $PIN is selling 400% above the average of other $5 games launched by WCLC in the last 10 years, making it the Lottery’s best-selling $5 game ever!
THE BIG $PIN is unlike any other scratch ticket, expanding the familiar scratch-and-win process to scratch, watch, spin, and win. When scratching a ticket, players have a chance to win an instant cash prize or a “SPIN WIN.” A player that uncovers a “SPIN WIN” then visits a Lottery retail location to watch an animated wheel on the Lottery terminal screen, which stops on a guaranteed prize between $10 and $10,000 or a “BIG SPIN.”
Players that land on a “BIG SPIN” automatically win $10,000 and the opportunity to attend a BIG $PIN event. At the event, the player spins a wheel for a guaranteed prize of $100,000 to $500,000. There have been three big winners already.
THE BIG $PIN is designed to capture the emotional moment when a player’s anticipation (of an unknown prize amount) transitions to excitement (when discovering the amount)—at retail and at BIG $PIN events. WCLC is sharing the BIG $PIN events on its website to let everyone join in on the excitement (http://www.wclc.com/games/scratch-n-win/the-big-spin.htm).
WCLC is increasing awareness of this revolutionary new game with an advertising campaign that includes in-store ads, television commercials, website banner ads, and social media advertising.
“THE BIG $PIN is a completely new concept for our Zing scratch product line and, as indicated by incredible sales, players are embracing it,” said Adam Cortiula, Director of Marketing, WCLC. “This game offers high entertainment value and boosts player engagement with the Lottery. We look forward to offering players new experiences like this in the future to help support the good causes funded by our partnering provinces and territories.”
“Pollard Banknote is delighted with the sales success WCLC is having with THE BIG $PIN,” noted Julia Cloutier, Director of Sales & Marketing, Pollard Banknote. “Over our 34-year partnership with WCLC, the Lottery has offered its players unique and entertaining games. THE BIG $PIN is the latest offering that illustrates the Lottery’s innovative spirit.”
WCLC is a non-profit organization authorized to manage, conduct, and operate lottery and gaming-related activities as an agent for its members, the governments of Alberta, Saskatchewan, and Manitoba, and associate members, Yukon, Northwest Territories, and Nunavut. Through its activities, WCLC supports the efforts of its Members to raise funds that benefit thousands of good causes, ranging from education and sport to innovation and health care. The causes supported by lottery revenues contribute to active, healthy, and culturally-enriched lifestyles for people of all ages and abilities in Western Canada and the Territories.