Under the license of ViacomCBS Consumer Products, Pollard Banknote now offers a wide range of iconic brand assets for lottery use from these timeless programs, including character images and photos, quotes, logos, icons, and backgrounds. Ticket designs can feature a single show or mix and match assets to create unified ticket themes. To support strong sales and engagement, Pollard Banknote’s Licensed Products team offers lotteries a comprehensive turnkey program that includes the design, programming, and printing of themed tickets, as well as various optional enhancements such as second chance draws, merchandise prizing, a POS program, and digital marketing.
“These iconic TV shows share a common legacy of resonant storytelling and broad audience appeal that has made them perennial favourites with new and established fans alike,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “We are thrilled to be able to offer these timeless brands to our lottery clients. There are countless options for eye-catching ticket designs that provoke players’ sense of nostalgia, as well as a wealth of exciting promotional and second chance opportunities, such as drawings for themed merchandise or experiential trip prizing.”
FOR MORE INFORMATION, CONTACT:
Vice President, Sales & Marketing
Telephone: (204) 474-2323