scanACTIV™ provides a new way for retailers to market and sell instant lottery tickets either at the register or at self-checkout stands, which are both significant growth opportunities for the lottery industry. scanACTIV™ was developed to provide flexibility, convenience, and security, in order to help lotteries and retailers in their efforts to drive instant ticket sales. The scanACTIV™ platform will facilitate new business partnerships between lotteries and major retailers. This innovative solution will enable retailers to easily drive even more lottery sales by placing this mostly impulse-driven purchase in lane, directly in view of consumers.
Customers can conveniently select, purchase, and activate a scanACTIV™ instant ticket at the point of sale. It is unlike traditional instant tickets that require lottery terminals and staff resources to manage the sale of lottery products. The scanACTIV™ platform, in conjunction with the Abacus Fusion Platform connecting to retail points of sale, allows for an easy, seamless, and secure customer transaction with tickets not being activated until they are purchased. Once the purchase transaction is completed, the game is now ready to be played. The ticket holder has the choice of playing their instant game similar to a traditional instant ticket, or via a digital reveal by visiting a website or mobile app to access a digital play experience. If a player’s scanACTIV™ ticket reveals a win, the customer then redeems their ticket at a lottery retailer, creating a full-circle process that begins and ends at retail. The game content is flexible, and the interactive game experience will attract players looking for innovative lottery experiences.
Abacus powers over 25,000 connected points of retail globally, enabling lottery purchase using existing point-of-sale systems. The Abacus Fusion Platform is the technology at the heart of Lottery Everywhere, powering the connection between lotteries, vendors, retailers, and ultimately consumers. Integrating scanACTIV™ into the Abacus Fusion Platform will enable the offering of instant tickets throughout the Abacus retail network.
“By collaborating with Abacus to integrate into their transaction gateway, we believe that our new and fully customizable in-lane retail solution can meet the needs of any lottery ready to expand its retail landscape in an entirely new fashion, and help drive additional revenue along the way,” said Jennifer Westbury, Executive Vice President of Sales and Customer Development, Pollard Banknote. “As a company, we have always focused on being at the forefront of innovation and the pursuit of retail excellence and look forward to continuing to execute on this vision with our new partnership with Abacus.”
Abacus CEO Simon Butler commented, “The Abacus technology enables lottery tickets to be purchased at any point-of-sale terminal, extensively increasing the lottery terminal footprint at a minimal cost. Integrating Abacus technology offers lotteries huge growth potential and keeps the lottery on the radar of customers. Our research shows that, in supermarkets in particular, only around 5% of customers visit the area of the store where the lottery terminal is located. An in-lane solution puts the lottery in front of 100% of the store’s customers and fits into their existing shopping behaviour. Working with Pollard Banknote and their new, innovative instant game products is an exciting opportunity and we look forward to launching this solution in the very near future.”
About Abacus Solutions International Group – Lottery Everywhere
Abacus – the gateway at the heart of connecting consumers, retailers and lotteries in the global market. Abacus believes the future of lottery lies in integrating into the existing retailer and consumer infrastructures by providing a highly secure transaction gateway that enables all parties to work together and create mutual growth. The Abacus Fusion Platform sits at the heart of connecting consumers, retailers and lotteries, with the Abacus team managing integration from start to finish. Abacus believes in building long term relationships by working together to develop new and innovative solutions. By using cutting edge technology, created by forward thinking industry experts, the Abacus gateway enables lotteries and retailers to respond to the ever-changing consumer market with speed, agility, reliability and integrity. For more information, please visit lotteryeverywhere.com.
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