Pollard Banknote’s relationship with the Massachusetts State Lottery began in 1999. Through the years, the company has worked with the Lottery to help strengthen its instant game portfolio—particularly the development of its Crossword category, which accounted for approximately 14% of the Lottery’s instant ticket sales in FY 2019. Pollard Banknote worked with the Lottery to launch its first $2 Cashword ticket in 2007, and subsequently leveraged its category management expertise to assist in the introduction of $5 and $10 Cashword games in the Massachusetts market.
“We are pleased to continue working with Pollard Banknote,” said Michael Sweeney, Executive Director, Massachusetts State Lottery. “This partnership has contributed to our overall performance as one of the world’s most successful lotteries, allowing us to maximize contributions to the Commonwealth for the benefit of all cities and towns in Massachusetts.”
“We are excited at the opportunity to continue to build on our partnership with the Massachusetts State Lottery over this next contract term,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “We will continue to look for opportunities to help the Lottery create outstanding games, optimize retail strategies, and leverage digital innovation to foster sales growth in the Commonwealth and maximize revenue to help aid local communities.
The Massachusetts State Lottery was established by the legislature in 1971 in response to the need for revenues for the cities and towns of the Commonwealth. Each year, the Massachusetts State Lottery returns net profits to the Commonwealth for distribution of essential unrestricted local aid to all 351 cities and towns in Massachusetts. The Massachusetts State Lottery returned over $986 million in net profit to the state in FY 2020.