Schafer Systems’ lighted side panel dispensers sit on-counter and include 16 facings, allowing retailers to display a wide variety of instant ticket offerings. This unique dispenser features vertical lighting, available in numerous eye-catching colors and patterns, on both sides of the display to draw added attention to the tickets it showcases. This sleek and modern design stands out in a crowded retail environment, while ensuring the tickets themselves are the focus.
The Kansas Lottery pilot program was conducted in eight retail locations across the state. Each participating retailer replaced its existing on-counter dispensers with lighted side panel instant ticket dispensers to gauge the effectiveness of this innovative display in Kansas Lottery retail locations. Participating retailers found the dispensers easy to install due to their preconfigured format that allowed them to be attached to the counter right out of the box. The addition of the dispensers proved so successful that one store saw instant ticket sales increase by over 50%!
“We are very pleased with the findings of this test pilot conducted in partnership with Schafer Systems – the lighted dispensers are just what our retailers need to keep driving sales and excite customers,” said Crystal Roudybush, Deputy Sales Director, Kansas Lottery. “Maximizing the Lottery’s presence at retail is key to raising brand awareness, attracting new players and engaging existing players – all of which contribute to the Lottery’s overall success and ultimately benefits all Kansans.”
“The lighted side panel instant ticket dispensers are a really great way to make customers take notice of a lottery’s exciting instant ticket offerings,” said Shay Wahl, Sales & Marketing Manager, Schafer Systems. “We are thrilled that Kansas Lottery retailers have seen such great results by leveraging our unique dispensers and are looking forward to see how we can continue this momentum to help the Lottery continue to generate revenue for the good causes it supports.”
Since the Kansas Lottery’s start-up in November 1987, ticket sales have produced nearly $1.9 billion in revenues for the State of Kansas. In that same period, nearly $3.6 billion worth of prizes have been paid to players, and retailers have earned more than $370 million in commissions. Funds generated by the Kansas Lottery go towards supporting economic development initiatives, prison construction and maintenance projects, local juvenile detention facilities, problem gambling assistance, and the State General Fund.
About Schafer Systems
Schafer Systems was founded in 1986 in Adair, Iowa and has built business largely on creating innovative products including lottery ticket dispensers and point of purchase displays for the lottery industry. Serving over 60 clients domestically and internationally, the company has a strong reputation for quality products and exceptional customer service. With a focus on solutions to increase sales at the retail location for the lottery industry, and on the development of innovative and proprietary products, Schafer Systems is a lead and key partner to lotteries for on-counter, in-counter, wall mounted, promotional products, mounting fixtures, stands, as well as play stations and game centers in a variety of sizes.