WINNIPEG, Manitoba, March 30, 2022 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that the iconic set of movie characters known as the Universal Monsters, consisting of Dracula, Frankenstein, Bride of Frankenstein, The Mummy, The Wolf Man, and Creature from the Black Lagoon, have joined Pollard Banknote’s portfolio of licensed games, available for inclusion on printed instant scratch tickets.
Universal Pictures created these monsters with distinct personalities and characteristics over seven decades ago. Yet, today, these characters are instantly recognizable and synonymous with the horror film genre. Instant tickets that feature Dracula’s icy stare, the petrified face of the Mummy, the howling Wolf Man, or the scaly head of the Creature as it emerges from the Black Lagoon, for example, will attract the attention of a range of players. Universal Monsters is perfect for a multi-scene ticket program that showcases all of the characters, Halloween-themed tickets, or in the case of Frankenstein and Bride of Frankenstein, Valentine’s Day tickets.
“Universal Monsters and the iconic movies they represent have cross-generational appeal that has stood the test of time since their original release,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “We are excited to add these titles and frightening figures to our collection of licensed properties. Lotteries will be able to leverage attention-grabbing ticket art featuring these characters, combined with the entertaining game play that Pollard Banknote is known for, to get the pulse pounding and adrenaline rushing in both new and existing players.”
To support strong sales and engagement, Pollard Banknote’s Licensed Games team offers lotteries a comprehensive turnkey program that includes the design, programming, and printing of themed tickets, as well as various optional enhancements such as second chance draws, merchandise prizing, experiential prizing, POS programs, and digital marketing.
© Universal City Studios LLC. All Rights Reserved.
About Universal Monsters
Over 75 years ago, Universal Pictures introduced the public to some of the most iconic horror characters in cinematic history that would live on in pop-culture for decades to come. Now known as Universal Monsters, these larger-than-life creatures, including Dracula, Frankenstein, and The Wolf Man, continue to haunt our nightmares today.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Compliant Gaming electronic games and devices to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 64.3% by the Pollard family and 35.7% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
FOR MORE INFORMATION CONTACT:
Vice President, Sales & Marketing
Pollard Banknote Limited