Press Release

Pollard Banknote Announces Tetris® Brand Instant Ticket Game To Launch In Western Canada

/_uploads/images/WCLC_Tetris.jpgWINNIPEG, Manitoba, October 24, 2011 /CNW/ –  Pollard Banknote Limited (TSX: PBL) (Pollard Banknote), a global leader in the production and merchandising of instant lottery tickets, along with  the Western Canada Lottery Corporation (WCLC) and The Tetris Company, LLC have teamed up to launch a new Tetris® themed instant lottery ticket.  The announcement comes as the North American Association of State and Provincial Lotteries (NASPL) conference kicks off in Indianapolis, Indiana.  The new ticket will be available to Canadians in Alberta, Saskatchewan, and Manitoba.
 
Launched today, WCLC’s $4 Tetris scratch and win game will offer players six chances to instantly win up to $75,000.
  
“The Tetris brand has reached far beyond casual gamers, as success with the other Pollard Banknote Tetris lottery tickets have shown.  We are thrilled to introduce the first Tetristhemed instant lottery ticket of its kind in Western Canada,” said Henk Rogers, Managing Director of The Tetris Company.  
  
As one of the most popular casual video games of all time, Tetris boasts more than 132 million paid mobile downloads worldwide and has been published on over 50 different platforms. Loved by all ages and cultures, no other game has demonstrated the longevity and universal appeal like the Tetris game. Since the game’s creation over 27 years ago, the Tetris brand has expanded into merchandise licensing with products ranging from clothing, wall graphics, tabletop games to lottery tickets.  

“The Tetris brand has really caught on in the lottery world. WCLC’s Tetris game is the second Canadian lunch over the past month and the third game to be launched in North America over the past eight weeks.” stated Sina Aiello, Vice President, Licensed Products, Pollard Banknote. “The interest shown by our clients is a testament to the attractiveness of Tetris—it’s immediately recognized and associated with fun. We are excited to work with WCLC in bringing this game to Western Canadians.”  Aiello adds that visitors to NASPL can visit them at booth # 226. 

Pollard Banknote’s Licensed Products Division offers a turnkey integrated marketing support solution for the success of licensed games, including online focus testing, ticket design, prize structure consultation, online contests, interactive games, second chance draws, special event and street team management, digital and social media campaigns, point-of-sale merchandising support, and in-depth post-game analysis.

About the Tetris® Brand 
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. In the game’s 25+-year history, hundreds of millions of players have experienced the Tetris Effect. Tetris has reached over 132 million paid mobile downloads. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.Tetris.com.   

FOR MORE INFORMATION CONTACT:
Sina Aiello (saiello@pbl.ca
Vice President, Licensed Products, Pollard Banknote  
Phone: (204) 474-2323

Monica Caires (monica.caires@graylingcp.com)
Grayling Connecting Point for the Tetris® Brand
Phone: (415) 442-4027


About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

For More Information

Doug Pollard
Co-Chief Executive Officer
dpollard@pbl.ca

John Pollard
Co-Chief Executive Officer
jpollard@pbl.ca

Rob Rose
Chief Financial Officer
rrose@pbl.ca