Press Release

Pollard Banknote Announces The Introduction Of Social Instants™

/_uploads/images/Picture2.jpgWINNIPEG, Manitoba, October 10, 2011 /CNW/ – Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is pleased to introduce its patent pending Social Instants™ product. Aimed a t helping lotteries appeal to the 18-34 year old emerging market and other users of mobile technology, Social Instants harnesses the marketing power of mobile and social media with traditional instant tickets to facilitate winner awareness messaging and group play.

“While Instant tickets have achieved growth of about 136% over the past 10 years, emerging technology of fers the opportunity for significant growth, particularly in the younger demographic”, stated Pollard Banknote Co-Chief Executive Officer Doug Pollard. “Our goal with Social Instants is three-fold, yet simple. First, explode winner awareness via social media tools like Facebook, Twitter, or a lottery’s VIP site. Second, enable and encourage players to invite their friends and family to participate in the team play aspect. The third goal is to drive players back to retail outlets for purchase and prizes, to capitalize on lotteries’ biggest assets, their retail network.”

The exclusive Social Instants mobile app will interface with instant tickets via Quick Response (QR) codes printed on the physical ticket. Using Pollard Banknote’s patent pending Quick Link™ technology, players will use Smartphones to scan the QR code which will prompt them to share winning moments and experiences with friends, or enter a second chance draw which may also integrate with the a lottery’s VIP club. Social Instants also offers players the opportunity to increase their prize eligibility by creating teams where each eligible ticket entry contributes to the team’s chance to win a collective prize pool. 

“We are pleased to see more and more lotteries interacting with players online,” said Nancy Bettcher, Director, Product Innovation & Development, Pollard Banknote. “We have collaborated with lotteries to form an interactive online presence. Our new Social Instants™ offering is a powerful tool that will help our business partners gain new customer bases, and retain existing ones.”

The Social Instants concept will be previewed a t the lottery industry’s upcoming 2011 North American Association of State and Provincial Lotteries (NASPL) Conference and Tradeshow in Indianapolis, Indiana. The event runs f rom October 24 to 28, 2011 and includes representatives from all North American lotteries.

FOR MORE INFORMATION CONTACT:
Nancy Bettcher
Director, Product Innovation & Development
Phone: (204) 474-232
nbettcher@pbl.ca