Launched on August 22, 2011, the Loto-Québec $3 Tetris lottery game offers players the chance to instantly win up to $25,000, as well as the opportunity to play the Tetris game online and join a second chance draw via Loto-Québec’s interactive website. Second chance prizing includes exciting merchandise such as an electronic tablet, mp3 players, a current-generation gaming console, and gift cards.
“The Tetris brand has become a lifestyle and we’re thrilled to introduce the first Pollard Tetris-themed lottery ticket in Canada,” said Henk Rogers, Managing Director of The Tetris Company.
The Tetris game is one of the most popular casual video games of all time, with hundreds of millions of players worldwide and loved by people of all ages. Always delivering an exciting and compelling experience,
the game keeps players coming back again and again. Twenty-seven years after its initial release, the Tetris game remains one of the bestselling mobile games of all time with over 132 million paid downloads. Recently, the Tetris brand has expanded from electronic games, to merchandise products including clothing, tabletop
games, card games, stress toys, wall graphics, furniture and home decor.
“The Tetris brand has really caught on in the lottery world. This is the second Tetris game to be launched during the month of August in North America, and there are more launches to come in the near future,” exclaimed Sina Aiello, Vice President, Licensed Products, Pollard Banknote. “This popular brand crosses all language barriers. We are excited to partner with Loto-Québec and provide marketing support and prizing that will thrill and make Tetris the topic of water cooler talk throughout Québec.”
Pollard Banknote’s Licensed Products Division offers a turnkey integrated marketing support solution for the success of licensed games, including online focus testing, ticket design, prize structure consultation, online contests, interactive games, second chance draws, special event and street team management, digital and social media campaigns, point-of-sale merchandising support, and in-depth post-game analysis.
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. In the game’s 25+-year history, hundreds of millions of players have experienced the Tetris Effect. Tetris has reached over 132 million paid mobile downloads. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. The Tetris Company, through its agent Blue Planet Software, Inc., licenses and manages the Tetris intellectual property and franchise
worldwide. Today, Blue Planet Software continues to work with licensees to deliver top quality Tetris products that are relevant, fun and challenging for its millions of players. For the latest information about the Tetris brand and Tetris products, please visit http://www.Tetris.com.
FOR MORE INFORMATION CONTACT:
Vice President, Licensed Products, Pollard Banknote
Phone: (204) 474-2323
|Monica Caires |
Grayling Connecting Point for the Tetris® Brand
Phone: (415) 442-4027