Press Release

Pollard Banknote And Cadillac®: Driving Excellence

WINNIPEG, Manitoba, August 13, 2012 /CNW/ – Pollard Banknote Limited (TSX: PBL) (Pollard Banknote), a global leader in the production and merchandising of instant lottery tickets, today announced the Cadillac® instant ticket as the latest success in Pollard Banknote’s Licensed Products portfolio.

The D.C. Lottery’s Cadillac® Riches instant ticket has become the best selling $5 lottery ticket in the Lottery’s history and the recently launched Cadillac® instant game ticket from the Georgia Lottery has also been a hit, selling 47% of the tickets in the first two weeks on the market. These Lotteries are the latest of several jurisdictions to experience success since the Cadillac® Licensed Product was launched.

“We’re very pleased by the sales results in D.C. and Georgia,” said Sina Aiello, Vice President, Marketing. “When you have tickets that look this great and you can support it with Pollard Banknote’s highly effective integrated marketing program, it’s bound to resonate with the public and they’ll respond with sales like this,” Aiello continued.

“The Cadillac® Riches scratch ticket was the most successful $5 ticket ever launched by the D.C. Lottery. It was a super-charged success on all eight cylinders,” said Buddy Roogow, Executive Director, D.C. Lottery, enthusiastically. “The combination of outstanding graphics, a beautiful design and a hot vehicle won the day!”

Launched in January 2012, the D.C. Lottery’s ticket was the first Cadillac® branded ticket to feature a number of Pollard Banknote proprietary technologies including Scratch FX® and a Quick Link™ code.

Scratch FX® replicates the sparkle of either foil or holographic foil and when combined with a classic black ticket, creates an eye-catching design. The Quick Link™ provides non-winners the ability to scan the code and go directly to the lottery micro-site and enter a second chance draw to win a Cadillac®.

“Our players love this Cadillac® ticket,” said Margaret DeFrancisco, CEO, Georgia Lottery. “In its first few weeks in the market, the ticket sold 51% faster than other $5 tickets and in fact, after only seven weeks, we are virtually sold out. They’ve become a hot commodity in the market! We couldn’t be more pleased.”

Lotteries are able to customize a program specifically for their market, including choosing from a slate of Pollard designs, games, research and marketing services. The D.C. Lottery chose to focus on the CTS model while the Georgia Lottery has three different ticket designs, each featuring one of two CTS models or an Escalade SUV, with an opportunity for players to win one of the three Cadillac vehicles. Either way, winners in both lotteries can find themselves driving off in one of the world’s most prestigious luxury brands.

In addition to designing, programming and printing the Cadillac® ticket through its Licensed Products group, Pollard Banknote offers lotteries a customized integrated sales and marketing program for all Licensed Product launches. The integrated turnkey marketing support program can include everything from focus testing, sales analysis, traditional and digital advertising campaigns, micro and mobile site design and development, point of sale support for retailers and even prize fulfillment.

For More Information Contact:
Sina Aiello
Vice President, Marketing
Pollard Banknote
Tel: 204-474-2323

General Motors Trademarks used under license to Pollard Banknote Limited Partnership

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

For More Information

Doug Pollard
Co-Chief Executive Officer

John Pollard
Co-Chief Executive Officer

Rob Rose
Chief Financial Officer