Press Release

Pollard Banknote Awarded Exclusive Contract For Instant Tickets by Loteríe Nacional De La República

WINNIPEG, Manitoba, September 18, 2012 /CNW/ – Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is pleased to announce that it has been awarded an exclusive contract for the supply of instant tickets to Lotería Nacional de la República Dominicana (Lotería Nacional), the national lottery of the Dominican Republic, and its operator CONAFRA. This new contract builds upon Pollard Banknote’s growing portfolio of Latin American clients.

Following a previous agreement between Pollard Banknote and CONAFRA dating back to 2009, this arrangement begins a new 10-year agreement upon which Pollard Banknote will enhance its relationship with Lotería Nacional and CONAFRA until the end of 2022. As sole instant ticket supplier, Pollard Banknote will also provide value-added services including strategic planning, marketing support, and game design expertise.

“Pollard Banknote is eager to strengthen our relationships with Lotería Nacional and CONAFRA. We’re confident that this association will generate long-term benefits for both parties,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “We partner with all of our clients with the goal of generating substantial returns for their lotteries, and we look forward to this same success with our Dominican associates.”

“Upon my most recent visit to Pollard Banknote, I could officially confirm that the quality of their final product and the service they provide is far superior to all competition in the lottery industry,” remarked Norberto Taveras, President of CONAFRA. “After working with other lottery suppliers, I am happy to exclusively have Pollard Banknote’s tickets for sale in the whole Dominican Republic. Not only are their tickets the best in the industry, but Pollard Banknote is a company I trust will support our efforts to raise sales revenue and thus enhance social programs in our country.”

A primary objective of Lotería Nacional and CONAFRA is to strengthen social welfare in the Dominican Republic by generating resources for various social organizations that benefit the most vulnerable citizens. Another important goal includes training the retail and sales force with best practices on how to increase instant ticket sales.

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

For More Information

Doug Pollard
Co-Chief Executive Officer
dpollard@pbl.ca

John Pollard
Co-Chief Executive Officer
jpollard@pbl.ca

Rob Rose
Chief Financial Officer
rrose@pbl.ca