Press Release

Pollard Banknote Adds Upscale Hotels, The Venetian®, And The Palazzo® To License Portfolio

WINNIPEG, Manitoba, March 11, 2013 /CNW/ – Pollard Banknote Limited (TSX: PBL) (Pollard Banknote), a global leader in the production and merchandising of instant lottery games, is pleased to announce the addition of The Venetian® Las Vegas and The Palazzo® Las Vegas to its licensed products portfolio in the United States.

As two of Las Vegas’ most luxurious resorts, The Venetian® and The Palazzo® hotels are the world’s largest AAA Five Diamond hotels and are a playground to the rich and the wealthy – two words closely associated with the lottery category. Receiving top ratings in the November 2012 Condé Nast Traveler Readers’ Choice Awards, The Venetian® and The Palazzo® form the largest and most popular resort complex in the world, and offer patrons a world-class experience, with an award-winning spa, best-inclass restaurants, four Broadway-style theatres, romantic Venice-inspired gondoliers, gorgeous architecture, and even a signature scent.

“We’re very pleased to bring The Venetian® and The Palazzo® – well-established, premium Las Vegas brands – to our lottery clients,” remarked Pollard Banknote’s Vice President, Marketing, Sina Aiello.“Research has demonstrated that instant ticket players are motivated by the chance to win an aspirational prize, something out of reach in their day-to-day lives. The exclusivity of The Venetian® and The Palazzo® makes these brands a natural fit for the lottery category.”

In addition to designing, programming, and printing the themed tickets through its Licensed Products team, Pollard Banknote’s turnkey licensing program includes trip fulfillment services. Players can win an all-inclusive getaway package that provides the winner with a taste of the best that Las Vegas has to offer. These exclusive packages include return airfare, three nights’ accommodation, transportation to and from the airport, private check-in services, tickets to a popular Vegas show, and various other complementary services and upgrades.

As part of the license program, Pollard Banknote will offer various options including second chance draws, an interactive virtual casino game, a custom POS program, and broadcast and digital marketing.

The Venetian® and The Palazzo® add to Pollard Banknote’s sales-driving portfolio of high profile brands that are selected to appeal to the existing lottery player while attracting new players that are brand loyal. Current licenses include Cadillac®, Star Trek, Tetris®, and Guinness World Records®.

FOR MORE INFORMATION, CONTACT:
Sina Aiello
Vice President, Marketing
Pollard Banknote
Tel: 204-474-2323
saiello@pbl.ca

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

For More Information

Doug Pollard
Co-Chief Executive Officer
dpollard@pbl.ca

John Pollard
Co-Chief Executive Officer
jpollard@pbl.ca

Rob Rose
Chief Financial Officer
rrose@pbl.ca