Press Release

Pollard Banknote Adds Upscale Hotels, The Venetian®, And The Palazzo® To License Portfolio

WINNIPEG, Manitoba, March 11, 2013 /CNW/ – Pollard Banknote Limited (TSX: PBL) (Pollard Banknote), a global leader in the production and merchandising of instant lottery games, is pleased to announce the addition of The Venetian® Las Vegas and The Palazzo® Las Vegas to its licensed products portfolio in the United States.

As two of Las Vegas’ most luxurious resorts, The Venetian® and The Palazzo® hotels are the world’s largest AAA Five Diamond hotels and are a playground to the rich and the wealthy – two words closely associated with the lottery category. Receiving top ratings in the November 2012 Condé Nast Traveler Readers’ Choice Awards, The Venetian® and The Palazzo® form the largest and most popular resort complex in the world, and offer patrons a world-class experience, with an award-winning spa, best-inclass restaurants, four Broadway-style theatres, romantic Venice-inspired gondoliers, gorgeous architecture, and even a signature scent.

“We’re very pleased to bring The Venetian® and The Palazzo® – well-established, premium Las Vegas brands – to our lottery clients,” remarked Pollard Banknote’s Vice President, Marketing, Sina Aiello.“Research has demonstrated that instant ticket players are motivated by the chance to win an aspirational prize, something out of reach in their day-to-day lives. The exclusivity of The Venetian® and The Palazzo® makes these brands a natural fit for the lottery category.”

In addition to designing, programming, and printing the themed tickets through its Licensed Products team, Pollard Banknote’s turnkey licensing program includes trip fulfillment services. Players can win an all-inclusive getaway package that provides the winner with a taste of the best that Las Vegas has to offer. These exclusive packages include return airfare, three nights’ accommodation, transportation to and from the airport, private check-in services, tickets to a popular Vegas show, and various other complementary services and upgrades.

As part of the license program, Pollard Banknote will offer various options including second chance draws, an interactive virtual casino game, a custom POS program, and broadcast and digital marketing.

The Venetian® and The Palazzo® add to Pollard Banknote’s sales-driving portfolio of high profile brands that are selected to appeal to the existing lottery player while attracting new players that are brand loyal. Current licenses include Cadillac®, Star Trek, Tetris®, and Guinness World Records®.

FOR MORE INFORMATION, CONTACT:
Sina Aiello
Vice President, Marketing
Pollard Banknote
Tel: 204-474-2323
saiello@pbl.ca