Press Release

Pollard Banknote Awarded Three-Year Exclusive Contract With Israel’s Mifal Hapayis Lottery

WINNIPEG, Manitoba, April 15, 2013 /CNW/ – Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is pleased to announce that Mifal Hapayis, Israel’s national lottery, has awarded Pollard Banknote an exclusive contract for instant ticket manufacturing and support services. This new contract, which began in March 2013, is for three years, with two optional one-year extensions. The contract value including extensions is estimated at $15 million (CDN). Pollard Banknote has supplied instant tickets to Mifal Hapayis since 2002, with this new contract representing Pollard Banknote’s third consecutive exclusive contract. During this period, Mifal Hapayis’ annual instant ticket sales increased from 800 million Israeli New Shekels (ILS) to 1.327 billion ILS in 2012.

“Pollard Banknote is excited for this opportunity to continue developing our 10-year relationship with Mifal Hapayis,” said Doug Pollard, Co-Chief Executive Officer. “Mifal Hapayis appreciates our dedication to understanding their market and our ability to adapt to their changing needs. We will use our insight, knowledge, and experience to continue bringing new product concepts to Israel’s players.”

“Over the last decade, we have built a true partnership with Pollard Banknote based on collaboration and trust,” commented Avi Levy, Mifal Hapayis’ Instant Tickets Marketing Director. “Pollard Banknote’s unfailing attention to customer service is complemented with quality products and a high level of commitment to integrity and security. They have brought innovative products to the Israeli marketplace, such as their eye-catching Scratch FX®, which has proven perfect for our higher-priced tickets. We look forward to working with the Pollard Banknote team to continue our trend of annual sales growth.”

Mifal Hapayis was started in 1951 as a revenue source for healthcare initiatives. Today, with a primary focus on generating funds for education in Israel, the Lottery supports other good causes including culture, welfare, the environment, and the arts. In total, Mifal Hapayis has raised over 23 billion ILS to support Israeli good causes.

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

For More Information

Doug Pollard
Co-Chief Executive Officer

John Pollard
Co-Chief Executive Officer

Rob Rose
Chief Financial Officer