Further evidence of this ticket’s success, Diamond Payout was a contributing factor in the Michigan Lottery reaching an all-time high for weekly sales – the Lottery logged record instant ticket sales of $26,994,000 for the week ending April 8, 2013.
Launched on March 5, 2013, Diamond Payout showcases Scratch FX®, a patented Pollard Banknote printing feature that uses sparkling effects to increase an instant ticket’s visual appeal. Scratch FX® products offer a high-value, eye-catching look that stands out at retail and attracts impulse buyers.
Restructured prizing also contributes to the game’s attraction. Diamond Payout offers the same $1 million top prize as other recent $20 games, but offers more mid-level “chatter” prizes – prizes that are high enough that people will share their winning experiences with others. This change is supported by a two percent higher prize payout than the average $20 game.
“Pollard Banknote is delighted with the early performance of Michigan Lottery’s Diamond Payout,” said Doug Pollard, Co-Chief Executive Officer. “The success of this game exemplifies the ability of Pollard Banknote and the Michigan Lottery to collaborate and develop a winning ticket that combines enticing Scratch FX® graphics, a top prize of $1 million, and more mid-level prizes.”
“Our excitement for this ticket originated with its striking appearance – the Scratch FX® allows for a ticket design that emulates the appearance of actual diamonds – and continued because of its impressive sales results,” commented Tom Weber, Chief Deputy Commissioner, Michigan Lottery. “This is a great looking product with a high payout and, as sales indicate, our players are taking notice.”
Pollard Banknote and its predecessor companies have provided instant ticket services to the Michigan Lottery as their primary supplier since 1986. The Michigan Lottery reported annual sales of $2.4 billion in fiscal 2012, and generated over $770 million in net revenue for the state’s School Aid Fund, which supports public education programs throughout the state. Since 1972, the Lottery’s total contributions to schooling have grown to exceed $17 billion.