Press Release

Jacks or Better® Joins Pollard Banknote’s Licensed Products Portfolio

WINNIPEG, Manitoba, June 20, 2013 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that Jacks or Better® has joined the company’s growing list of licensed brands. Jacks or Better® is the most popular video slot machine game in casino history; a brand that is deeply entrenched in the gaming world. It gets its name from the fact that you must have at least a pair of Jacks in your hand in order to win. Jacks or Better® is a fast-paced, fun game that is sure to be popular among gaming enthusiasts and is an excellent option for lotteries looking to serve these and other poker-lovers.

Jacks or Better® has had a successful history in the lottery category, having enjoyed in the late 1990s above average sales results in over seven U.S. jurisdictions. It is the most common variation of video poker and Pollard Banknote is pleased to bring it back to the market. With cutting-edge ticket art, Jacks or Better® captures the excitement and popularity of this well-known brand and is sure to attract attention at retail. Whatever the skill level, poker enthusiasts and new players alike will bet on the Jacks or Better® instant ticket.

“Pollard Banknote is very excited to welcome Jacks or Better®® to our growing portfolio of licensed games,” said Sina Aiello, Vice President, Marketing at Pollard Banknote. “We know that our casino-style games are extremely popular within our client’s instant ticket lineup. We’re confident that this well-known game will provide a unique entertainment experience that will attract and engage instant ticket players.”

Jacks or Better® comes with a full turnkey marketing program that includes interactive games, second chance draws, online contests, special events, digital and social media campaigns, point-of-sale support, and pre-and post-launch analysis—all targeted at building awareness and generating sales.

Sina Aiello
Vice President, Marketing
Telephone: (204) 474-2323

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

For More Information

Doug Pollard
Co-Chief Executive Officer

John Pollard
Co-Chief Executive Officer

Rob Rose
Chief Financial Officer