WINNIPEG, Manitoba, June 20, 2013 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that Jacks or Better® has joined the company’s growing list of licensed brands. Jacks or Better® is the most popular video slot machine game in casino history; a brand that is deeply entrenched in the gaming world. It gets its name from the fact that you must have at least a pair of Jacks in your hand in order to win. Jacks or Better® is a fast-paced, fun game that is sure to be popular among gaming enthusiasts and is an excellent option for lotteries looking to serve these and other poker-lovers.
Jacks or Better® has had a successful history in the lottery category, having enjoyed in the late 1990s above average sales results in over seven U.S. jurisdictions. It is the most common variation of video poker and Pollard Banknote is pleased to bring it back to the market. With cutting-edge ticket art, Jacks or Better® captures the excitement and popularity of this well-known brand and is sure to attract attention at retail. Whatever the skill level, poker enthusiasts and new players alike will bet on the Jacks or Better® instant ticket.
“Pollard Banknote is very excited to welcome Jacks or Better®® to our growing portfolio of licensed games,” said Sina Aiello, Vice President, Marketing at Pollard Banknote. “We know that our casino-style games are extremely popular within our client’s instant ticket lineup. We’re confident that this well-known game will provide a unique entertainment experience that will attract and engage instant ticket players.”
Jacks or Better® comes with a full turnkey marketing program that includes interactive games, second chance draws, online contests, special events, digital and social media campaigns, point-of-sale support, and pre-and post-launch analysis—all targeted at building awareness and generating sales.
FOR MORE INFORMATION, CONTACT:
Sina Aiello
Vice President, Marketing
Telephone: (204) 474-2323
saiello@pbl.ca
Jacks or Better® has had a successful history in the lottery category, having enjoyed in the late 1990s above average sales results in over seven U.S. jurisdictions. It is the most common variation of video poker and Pollard Banknote is pleased to bring it back to the market. With cutting-edge ticket art, Jacks or Better® captures the excitement and popularity of this well-known brand and is sure to attract attention at retail. Whatever the skill level, poker enthusiasts and new players alike will bet on the Jacks or Better® instant ticket.
“Pollard Banknote is very excited to welcome Jacks or Better®® to our growing portfolio of licensed games,” said Sina Aiello, Vice President, Marketing at Pollard Banknote. “We know that our casino-style games are extremely popular within our client’s instant ticket lineup. We’re confident that this well-known game will provide a unique entertainment experience that will attract and engage instant ticket players.”
Jacks or Better® comes with a full turnkey marketing program that includes interactive games, second chance draws, online contests, special events, digital and social media campaigns, point-of-sale support, and pre-and post-launch analysis—all targeted at building awareness and generating sales.
FOR MORE INFORMATION, CONTACT:
Sina Aiello
Vice President, Marketing
Telephone: (204) 474-2323
saiello@pbl.ca
