Lava® Lamp, the trendy liquid motion lamp introduced in the 1960s, enjoys a high rate of brand awareness in the United States – 83% of Americans have heard of the product. Nearly one in two adults has owned a Lava® Lamp at one time, while one in eight households currently owns one. The fact that it appeals to all age categories, including the highly attractive 18 to 34 year-old demographic, makes Lava® Lamp an ideal licensed property for the instant ticket category.
Stars like Paul McCartney perform with Lava® Lamps on stage, and Google decorates its staff ‘quiet room’ with them, providing further evidence of the famous lamp’s pop culture status. In recognition of its renowned shape, the Lava® Lamp is on permanent display at the U.S. Patent and Trademark office, along with other iconic shapes such as the Coca-Cola® bottle, McDonald’s® arches, and Mickey Mouse®’s ears.
“This brand opens the door to creating a bright, visually striking ticket that commands attention at retail while showcasing key brand attributes,” explained Pollard Banknote’s Vice President, Marketing, Sina Aiello. “Whimsical ticket art that incorporates fluorescent inks, multi-colored translucent ink on the play areas, and Pollard Banknote’s patented Spectrum Scratch FX® which mimics the look of colored foil, can be complemented with an exciting promotional platform. Promotions will focus on user-generated contests, such as inviting players to submit their Lava® Lamp stories or photos for a chance to win a room makeover. Lava® Lamp’s social presence on popular sites such as Facebook, Twitter and Pinterest can help lotteries elevate their social media tactics. Creating a Pinterest campaign or a Facebook promotion are powerful ways to create word-of-mouth buzz about a Lava® Lamp instant game.”
Pollard Banknote’s turnkey integrated marketing program provides many elements, including web-based interactive gaming, second chance drawings, digital and social media campaigns, POS support, and game sales analysis.
Lava® Lamp is part of Pollard Banknote’s sales-driving portfolio of high profile brands that are selected to appeal to the existing lottery player while attracting new players that are brand loyal. Current licenses include, among others, Cadillac®, Star Trek™, Tetris™, and Guinness World Records®.
FOR MORE INFORMATION, CONTACT:
Vice President, Marketing
Telephone: (204) 474-2323