Since 2011, Pollard Banknote has supplied instant scratch games for Norsk Tipping’s FLAX portfolio. The Company has built a strong partnership with the Lottery, providing value-added services including game strategy, prize structure development, sales reviews, marketing support, and strategic planning.
“We are very excited to continue our work strengthening and expanding the FLAX brand in partnership with Norsk Tipping,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “They are an innovative and creative lottery, always enthusiastic about trying new products and utilizing the most cutting-edge and unique ticket art design. By working with us to customize new games using our patented Scratch FX®, Spectrum Scratch FX®, multi-colour translucent marking system, our range of Fusion® products, and QR codes with Quick Link® technology, they have been extremely successful at growing and expanding the FLAX brand, posting record sales in 2012.”
“We look forward to continuing our strong partnership with Pollard Banknote,” said Vibeke K. Haakonsen, Product Manager, FLAX for Norsk Tipping. “They work very closely with us to develop unique products for the Norwegian market. We value their strong marketing support across all aspects of our portfolio and we are impressed by their dedication and commitment in helping us reach our objective of providing Norwegians with games and entertainment in a socially responsible way.”
Located in Hamar, Norway, Norsk Tipping is a wholly state-owned lottery. Founded in 1948, it has contributed over NOK $85 billion to a variety of sports, culture, and volunteer organizations.