Press Release

Pollard Banknote Awarded One Year Contract Extension By Norsk Tipping

WINNIPEG, Manitoba, July 10, 2013 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that it has signed a one-year extension as the exclusive manufacturer and supplier of instant lottery tickets to Norsk Tipping AS of Norway. This agreement extends the Company’s current contract to January 2015, and the value of the one year extension is estimated at approximately $2.5 million (US).

Since 2011, Pollard Banknote has supplied instant scratch games for Norsk Tipping’s FLAX portfolio. The Company has built a strong partnership with the Lottery, providing value-added services including game strategy, prize structure development, sales reviews, marketing support, and strategic planning.

“We are very excited to continue our work strengthening and expanding the FLAX brand in partnership with Norsk Tipping,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “They are an innovative and creative lottery, always enthusiastic about trying new products and utilizing the most cutting-edge and unique ticket art design. By working with us to customize new games using our patented Scratch FX®, Spectrum Scratch FX®, multi-colour translucent marking system, our range of Fusion® products, and QR codes with Quick Link® technology, they have been extremely successful at growing and expanding the FLAX brand, posting record sales in 2012.”

“We look forward to continuing our strong partnership with Pollard Banknote,” said Vibeke K. Haakonsen, Product Manager, FLAX for Norsk Tipping. “They work very closely with us to develop unique products for the Norwegian market. We value their strong marketing support across all aspects of our portfolio and we are impressed by their dedication and commitment in helping us reach our objective of providing Norwegians with games and entertainment in a socially responsible way.”

Located in Hamar, Norway, Norsk Tipping is a wholly state-owned lottery. Founded in 1948, it has contributed over NOK $85 billion to a variety of sports, culture, and volunteer organizations.

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

For More Information

Doug Pollard
Co-Chief Executive Officer
dpollard@pbl.ca

John Pollard
Co-Chief Executive Officer
jpollard@pbl.ca

Rob Rose
Chief Financial Officer
rrose@pbl.ca