With this new contract, Pollard Banknote will continue to be the principal supplier of instant ticket games for the Maryland Lottery—printing at least 75% of the Lottery’s total work assigned over the term of the contract. In addition to the production of instant ticket games, Pollard Banknote will assist the Lottery with the overall operation of its instant ticket program by providing on-site management, marketing services, research, and sales analysis.
“We’re excited to continue our partnership with the Maryland Lottery and build upon the relationship that has been forged over the past seven years as the Lottery’s Primary instant ticket supplier,” said Jennifer Westbury, Executive Vice President, Sales & Customer Development. “We will continue to be a key partner to the Maryland Lottery and are committed to bringing the best strategies, innovations, and marketing support required to drive sales and support the Lottery’s core mandate of growing lottery revenues in Maryland.”
“Continuing our partnership with Pollard Banknote will enable the Maryland Lottery to move forward with ongoing initiatives to attract new players from untapped market segments, retain current players and boost instant ticket sales,” said John Martin, Assistant Director, Maryland Lottery. “We look forward to bringing new, innovative products to Maryland players and increasing our revenue contributions to benefit Maryland citizens.”
The Maryland Lottery and Gaming Control Agency generates revenue to help support good causes within Maryland. Since its inception in 1973, the Lottery has generated $13.3 billion in revenue to the State and awarded nearly $21 billion in prizes to players. In fiscal year 2013, the Maryland Lottery contributed more than $545.2 million in revenue to the state’s General Fund, which supports education, public health, public safety and the environment.