WINNIPEG, Manitoba, September 16, 2013 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that the Ohio Lottery Commission (“Ohio Lottery”) has awarded the Company a two-year extension to its existing contract for instant lottery ticket products and services. This extension, under which Pollard Banknote will remain a supplier of instant tickets to the Lottery, commenced July 1, 2013, and carries an estimated contract value of $7 million USD. This is the third such extension of the current contract.
This contract extension allows the Ohio Lottery to continue to take advantage of Pollard Banknote’s range of industry-leading products, including the Company’s exclusive Pollard PlayBook®, with which the Lottery has already seen great success. The Pollard PlayBook® brings multiple games together in a unique booklet format, enabling players to enjoy a wide variety of play experiences and a number of different games in a new and exciting way. Introduced in September 2012, average sales of the Ohio Lottery’s Lucky 7s Playbook after 10 weeks in the market was 45% higher than any other $20 game launched in 2012.
“Pollard Banknote is thrilled to obtain this latest contract extension from the Ohio Lottery,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “Since we became an instant ticket supplier to the Lottery close to 20 years ago, we have established a solid partnership. We look forward to continuing to work with the Lottery to identify new avenues for the delivery of our innovative games to Ohio’s players that will help increase sales and expand their player base.”
Since the first tickets went on sale in Ohio in August 1974, the Ohio Lottery has provided more than $19 billion to public education through the sale of a wide variety of instant games and on-line games at more than 9,000 licensed retailer locations across the state. Annually, the Lottery provides about four percent of the funding needed for public education—an effort shared by local, state and federal governments.
This contract extension allows the Ohio Lottery to continue to take advantage of Pollard Banknote’s range of industry-leading products, including the Company’s exclusive Pollard PlayBook®, with which the Lottery has already seen great success. The Pollard PlayBook® brings multiple games together in a unique booklet format, enabling players to enjoy a wide variety of play experiences and a number of different games in a new and exciting way. Introduced in September 2012, average sales of the Ohio Lottery’s Lucky 7s Playbook after 10 weeks in the market was 45% higher than any other $20 game launched in 2012.
“Pollard Banknote is thrilled to obtain this latest contract extension from the Ohio Lottery,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “Since we became an instant ticket supplier to the Lottery close to 20 years ago, we have established a solid partnership. We look forward to continuing to work with the Lottery to identify new avenues for the delivery of our innovative games to Ohio’s players that will help increase sales and expand their player base.”
Since the first tickets went on sale in Ohio in August 1974, the Ohio Lottery has provided more than $19 billion to public education through the sale of a wide variety of instant games and on-line games at more than 9,000 licensed retailer locations across the state. Annually, the Lottery provides about four percent of the funding needed for public education—an effort shared by local, state and federal governments.
