Press Release

Ohio Lottery Extends Current Contract With Pollard Banknote

WINNIPEG, Manitoba, September 16, 2013 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that the Ohio Lottery Commission (“Ohio Lottery”) has awarded the Company a two-year extension to its existing contract for instant lottery ticket products and services. This extension, under which Pollard Banknote will remain a supplier of instant tickets to the Lottery, commenced July 1, 2013, and carries an estimated contract value of $7 million USD. This is the third such extension of the current contract.
 
This contract extension allows the Ohio Lottery to continue to take advantage of Pollard Banknote’s range of industry-leading products, including the Company’s exclusive Pollard PlayBook®, with which the Lottery has already seen great success. The Pollard PlayBook® brings multiple games together in a unique booklet format, enabling players to enjoy a wide variety of play experiences and a number of different games in a new and exciting way. Introduced in September 2012, average sales of the Ohio Lottery’s Lucky 7s Playbook after 10 weeks in the market was 45% higher than any other $20 game launched in 2012.

“Pollard Banknote is thrilled to obtain this latest contract extension from the Ohio Lottery,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “Since we became an instant ticket supplier to the Lottery close to 20 years ago, we have established a solid partnership. We look forward to continuing to work with the Lottery to identify new avenues for the delivery of our innovative games to Ohio’s players that will help increase sales and expand their player base.”

Since the first tickets went on sale in Ohio in August 1974, the Ohio Lottery has provided more than $19 billion to public education through the sale of a wide variety of instant games and on-line games at more than 9,000 licensed retailer locations across the state. Annually, the Lottery provides about four percent of the funding needed for public education—an effort shared by local, state and federal governments.

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

For More Information

Doug Pollard
Co-Chief Executive Officer
dpollard@pbl.ca

John Pollard
Co-Chief Executive Officer
jpollard@pbl.ca

Rob Rose
Chief Financial Officer
rrose@pbl.ca