Press Release

White Christmas™ Joins The Cast of Pollard Banknote’s Licensed Games Portfolio

WINNIPEG, Manitoba, January 27, 2014 /CNW/ – Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is pleased to announce that the company has recently added Paramount Pictures’ White Christmas to its growing portfolio of licensed products. The marketability of the film holds many of the same traits as It’s a Wonderful Life, a very successful brand that Pollard Banknote already licenses from Paramount Pictures. The newly acquired license also bolsters Pollard Banknote’s robust holiday-themed instant ticket offerings.

White Christmas is an American musical film originally released in 1954. The movie went on to become the top grossing motion picture of the year and remains on Paramount Pictures’ Top 15 Best-Selling home media releases of all-time.  A true holiday classic, White Christmas will celebrate its 60th anniversary in 2014.

“We’re pleased to now offer the White Christmas brand to our valued lottery customers,” said Sina Aiello, Vice President, Marketing, Pollard Banknote. “Given its seasonal motif, White Christmas is a natural fit for a holiday-themed game release and is an excellent option for a customized interactive e-card or any number of second chance programs. Also, with the film’s anniversary quickly approaching, a heightened awareness will likely result, making it the perfect occasion for lotteries to launch a special anniversary White Christmas ticket.” 

Though the movie may bring back memories of another era, there’s nothing old fashioned about Pollard Banknote’s full turnkey marketing support program. These services include, among others, second chance draws, interactive games, online contests, special events, digital and social media campaigns, point-of-sale support, and pre-launch and post-launch analysis—all targeted at building awareness and generating sales.

TM & ©2014 Paramount Pictures

FOR MORE INFORMATION, CONTACT:
Sina Aiello
Vice President, Marketing
Phone: (204) 474-2323
saiello@pbl.ca

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

For More Information

Doug Pollard
Co-Chief Executive Officer
dpollard@pbl.ca

John Pollard
Co-Chief Executive Officer
jpollard@pbl.ca

Rob Rose
Chief Financial Officer
rrose@pbl.ca