WINNIPEG, Manitoba, January 27, 2014 /CNW/ – Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is pleased to announce that the company has recently added Paramount Pictures’ White Christmas™ to its growing portfolio of licensed products. The marketability of the film holds many of the same traits as It’s a Wonderful Life™, a very successful brand that Pollard Banknote already licenses from Paramount Pictures. The newly acquired license also bolsters Pollard Banknote’s robust holiday-themed instant ticket offerings.
White Christmas is an American musical film originally released in 1954. The movie went on to become the top grossing motion picture of the year and remains on Paramount Pictures’ Top 15 Best-Selling home media releases of all-time. A true holiday classic, White Christmas will celebrate its 60th anniversary in 2014.
“We’re pleased to now offer the White Christmas brand to our valued lottery customers,” said Sina Aiello, Vice President, Marketing, Pollard Banknote. “Given its seasonal motif, White Christmas is a natural fit for a holiday-themed game release and is an excellent option for a customized interactive e-card or any number of second chance programs. Also, with the film’s anniversary quickly approaching, a heightened awareness will likely result, making it the perfect occasion for lotteries to launch a special anniversary White Christmas ticket.”
Though the movie may bring back memories of another era, there’s nothing old fashioned about Pollard Banknote’s full turnkey marketing support program. These services include, among others, second chance draws, interactive games, online contests, special events, digital and social media campaigns, point-of-sale support, and pre-launch and post-launch analysis—all targeted at building awareness and generating sales.
TM & ©2014 Paramount Pictures
FOR MORE INFORMATION, CONTACT:
Sina Aiello
Vice President, Marketing
Phone: (204) 474-2323
saiello@pbl.ca
White Christmas is an American musical film originally released in 1954. The movie went on to become the top grossing motion picture of the year and remains on Paramount Pictures’ Top 15 Best-Selling home media releases of all-time. A true holiday classic, White Christmas will celebrate its 60th anniversary in 2014.
“We’re pleased to now offer the White Christmas brand to our valued lottery customers,” said Sina Aiello, Vice President, Marketing, Pollard Banknote. “Given its seasonal motif, White Christmas is a natural fit for a holiday-themed game release and is an excellent option for a customized interactive e-card or any number of second chance programs. Also, with the film’s anniversary quickly approaching, a heightened awareness will likely result, making it the perfect occasion for lotteries to launch a special anniversary White Christmas ticket.”
Though the movie may bring back memories of another era, there’s nothing old fashioned about Pollard Banknote’s full turnkey marketing support program. These services include, among others, second chance draws, interactive games, online contests, special events, digital and social media campaigns, point-of-sale support, and pre-launch and post-launch analysis—all targeted at building awareness and generating sales.
TM & ©2014 Paramount Pictures
FOR MORE INFORMATION, CONTACT:
Sina Aiello
Vice President, Marketing
Phone: (204) 474-2323
saiello@pbl.ca
