Pollard Banknote first collaborated with Totalizator Sportowy as its primary instant ticket supplier in 2007. Since then, the Lottery has experienced consistent year-over-year increases in instant ticket sales and achieved a staggering 668% total growth over this period.
A significant driver of 2013 sales was the launch of the Lottery’s first 10 zloty (approximately $3.30 USD) game. The 10 zloty MAXI CA$H is an extension of the Lottery’s popular 5 zloty CA$H category. The game, available in three colors, featured an emphasis on chatter prizes—prizes high enough that people will share their winning experiences with others. Launched on September 24, 2013, MAXI CA$H was an immediate hit with players, representing a remarkable 49% of the Lottery’s instant ticket sales for that day. Throughout October, the game maintained a 23% share of the Lottery’s instant sales. More importantly, this game did not cannibalize the sales of the 5 zloty category.
An increase in the number of 5 zloty games offered and a very successful holiday ticket also contributed to the Lottery’s impressive yearly sales. The holiday ticket, Kalendarz Adwentowy, featured Pollard Banknote’s patented Scratch FX®—a printing feature which adds sparkle and shine to the display and scratch-off graphics of instant tickets for a visual appeal and brilliance that exceeds that of foil, holographic foil and metallic inks.
“Pollard Banknote congratulates Totalizator Sportowy on another record-setting year of instant ticket sales,” said Doug Pollard, Co-Chief Executive Officer. “The strong showing of the Lottery’s 2013 instant game portfolio is indicative of the momentum we have built with this client through a collaborative partnership and a focus on sales growth. We are confident that we can help the Lottery continue this trend of year-over-year growth in the instant ticket category.”
“This year we worked closely with Pollard Banknote to expand our instant game selection and offer games that appeal to a broad spectrum of players. This strategy is clearly paying off for us,” stated Kordian Zielinski, Instant Manager for Totalizator Sportowy. He added, “Pollard Banknote’s cutting edge products, like Scratch FX®, are gaining popularity in our market and through the extended contract we can keep offering innovative games to our players.”
Totalizator Sportowy Spólka z.o.o. was established as Poland’s national lottery in 1956 and began offering instant tickets in 1999. Headquartered in Warsaw, it is a limited liability company that is wholly owned by the Treasury of Poland and by law holds a lottery monopoly in the Republic. Totalizator Sportowy supports sport, national culture, and responsible gaming initiatives in Poland, with the allocated causes and the state budget receiving 1.57 billion zloty in 2012.