Instants Plus™ features are integrated into the Michigan Lottery’s redesigned website and leverage current technology to give users access to instant ticket information in a convenient, new, user-friendly fashion. This ground-breaking educational tool allows visitors to view the Lottery’s complete instant ticket portfolio online and sort by price point, total amount of prizes remaining, top prize amount, total amount or number of top prizes remaining, game themes, and more. Instants Plus™ users also have the opportunity to view interactive step-by-step product demonstrations, search nearby retailers for specific games, enlarge ticket art to examine in greater detail, and receive customized game suggestions based on user-driven search criteria and a built-in recommendation engine.
Incorporating mobile-friendly technology, Instants Plus™ is optimized to be viewed on the web and was designed specifically with the use of tablets in mind. New tickets will be added to the Michigan Lottery’s Instants Plus™ page each month, with the addition of a pull tabs section that is expected to launch in May 2014.
“Pollard Banknote is pleased to collaborate with the Michigan Lottery to launch Instants Plus™, the latest in our growing number of interactive offerings,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “This launch once again demonstrates the Lottery’s innovative spirit and its keen understanding of the importance of keeping up with changing technology in order to keep players engaged. We look forward to building on the momentum of this exceptional product and explore ways in which Instants Plus™ can be tailored for use in other jurisdictions.”
“We are excited to once again partner with Pollard Banknote to offer our players this unique new tool,” said Tom Weber, Chief Deputy Commissioner, Michigan Lottery. “The addition of Instants Plus™ to our newly designed website will help generate the kind of informative experience players have come to expect online, while still supporting our retail network. It caters not only to our existing player base, but will also help attract new demographics by giving players and potential players a convenient, and readily available means to access a wealth of information about lottery products.”
Pollard Banknote and its predecessor companies have been the primary instant ticket supplier to the Michigan Lottery since 1986. In fiscal year 2013, the Michigan Lottery provided $734.3 million to the State School Aid Fund. Established in 1972, the mission of the Michigan Lottery is to support State education programs with the highest integrity. It accomplishes this by providing highly entertaining products through a dynamic public business enterprise built upon honesty, customer satisfaction, and teamwork.